Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1047)

Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022

Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022

This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism, Edison’s Latino Podcast Report, and Spotify bundl...

18 Aug 202212min

The Podcasting Problem Hiding in Plain Sight

The Podcasting Problem Hiding in Plain Sight

Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, two steps back? Credits: Written & Editing by Tom W...

16 Aug 20228min

Podcast Quarterly Earnings & 6 Other Stories

Podcast Quarterly Earnings & 6 Other Stories

This week on The Download:  Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving podcasts their own space in its app.  Arielle: Hope ...

11 Aug 20229min

How To Approach A Podcast Industry-Wide Education Initiative

How To Approach A Podcast Industry-Wide Education Initiative

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. ...

10 Aug 202237min

Programmatic Advertising for Podcasters: How to Get Started

Programmatic Advertising for Podcasters: How to Get Started

The Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? The answer is...no! And this week, we lay out a simpl...

9 Aug 20229min

TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022

TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022

This week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App Store ads could signal Apple Podcasts’ future, and ...

4 Aug 20229min

Shameless Acquisition Target - Episode Drop

Shameless Acquisition Target - Episode Drop

We're such big fans of Laura Mayer and her new show Shameless Acquisition Target, that we wanted to make sure you didn't miss it. Subscribe directly here! After years of seeing friends (and some enem...

3 Aug 202235min

What Garth Brooks Can Teach Us About Podcast Ads

What Garth Brooks Can Teach Us About Podcast Ads

Are programmatic ads bad for podcasting? Or are they a lifeline for creators? We ask the number one solo artist in U.S. history. Credits: Written by Tom Webster Editing by Bryan Barletta Produced ...

2 Aug 202211min

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