Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1089)

Is Podcasting...A Slowing Market?

Is Podcasting...A Slowing Market?

News coverage of podcasting's "slowing market" from Podnews (https://podnews.net/update/adrip-ripping-old) and Hollywood Reporter (https://www.hollywoodreporter.com/news/general-news/analyst-downgrade...

16 Jul 202113min

Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams

Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams

Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it.Key Links: Juleyka Lantigua-William...

11 Jul 202126min

We Need More Women Working In Adtech w/ Twila Dang

We Need More Women Working In Adtech w/ Twila Dang

Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.Key Links: Twila Dang of Matriarch Digita...

4 Jul 202142min

Up Next: A Podcast Up Front w/ Donelle Brown

Up Next: A Podcast Up Front w/ Donelle Brown

Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.Key Li...

27 Jun 202121min

Podcasts, Audiobooks, and the Third Thing

Podcasts, Audiobooks, and the Third Thing

Support the show by buying me a coffee! https://www.buymeacoffee.com/TomwebsterThe latest research from the Audio Publishers Association: https://publishingperspectives.com/2021/06/audio-publishers-as...

25 Jun 202118min

The Influencer Marketing Advantage w/ Shreya Sharma

The Influencer Marketing Advantage w/ Shreya Sharma

In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized AS...

20 Jun 202127min

How To Field Your Own Listener Survey

How To Field Your Own Listener Survey

Google Forms: https://www.google.com/forms/about/The Optimization Trap - when NOT to rely solely on listener surveys: https://tomwebster.media/archive/no-one-likes-pizza/On survey incentives:https://t...

18 Jun 202119min

How To Buy Host-Read Ads At Scale w/ Jordan Harbinger

How To Buy Host-Read Ads At Scale w/ Jordan Harbinger

Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links: Jordan Harbinger Article: https://soundsprofitable.com/upda...

13 Jun 202133min

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