Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(965)

Chartable Officially Closes, WPP Ad Growth Forecast, & More

Chartable Officially Closes, WPP Ad Growth Forecast, & More

Today in the business of podcasting: Chartable formally shuts down, WPP raises their forecast for ad growth this year, and Tink Media publishes their annual Audio Delicacies list. Find links to every ...

9 Des 20254min

Apple Podcasts' Show of the Year, Talkhouse Appoints Laura Mayer, & More

Apple Podcasts' Show of the Year, Talkhouse Appoints Laura Mayer, & More

Today in the business of podcasting: Talkhouse signs Laura Mayer as Head of Podcasts, CRA members capture 33% of Australia's digital ad market, the six podcasts nominated for a Golden Globe next year,...

8 Des 20256min

Keeping Podcasts Mobile, Patreon's Public RSS Feeds, & More

Keeping Podcasts Mobile, Patreon's Public RSS Feeds, & More

Today in the business of podcasting: "creator fade" is a problem for podcasting, avoiding video super-serving, Acast and Little Dot Studios team up for YouTube managed campaigns, and iHeartMedia launc...

5 Des 202510min

Global Podcast Advertising Report, Creators Leaving Podcasting, & More

Global Podcast Advertising Report, Creators Leaving Podcasting, & More

Today in the business of podcasting: 1/3rd of creators who try making podcasts leave the medium entirely, new Global Podcast Advertising Compass study, and the advertising industry looks forward to 20...

4 Des 20255min

Gen Z's News Problem, Advantages of Audio Podcasting, & More

Gen Z's News Problem, Advantages of Audio Podcasting, & More

Today in the business of podcasting: Gen Z has a news trust problem, video podcasters might be missing the advantages of audio, and podcast ad loads.Find links to every article covered by heading to t...

3 Des 20257min

Forget Podfade - Let’s Talk About Creator Fade

Forget Podfade - Let’s Talk About Creator Fade

Sign up for How (and Why) to Budget for Podcast Awards in 2026Churn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts.Written and narrate...

3 Des 20255min

Acast UK Launches YouTube Program, Audio's Long Tail, & More

Acast UK Launches YouTube Program, Audio's Long Tail, & More

Today in the business of podcasting: The Podcast Show returns to London in Q1 2026, Acast and Little Dot Studios launch managed campaigns for YouTube podcasters in the UK, a look at opportunities for ...

2 Des 20257min

Public RSS on Patreon, LATAM Podcasting Report, & More

Public RSS on Patreon, LATAM Podcasting Report, & More

Today in the business of podcasting: the Podglomerate x Sounds Profitable webinar about budgeting for podcast awards submissions is next Wednesday, Triton Digital announces their 2025 LATAM Audio Insi...

1 Des 20257min

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