
Regarding Reach, and the Business-Minded Audience
In a two-part one-part article, Tom breaks down the business podcast consumer and looks atpodcasting’s cost-effective reach.The Business Podcast Consumer Study Written and narrated by Tom Webster Audi...
5 Feb 20258min

YouTubers Becoming Podcasters, Australian Podcasting's 2024 Performance, & More
Here's what you need to know for this week in the business of podcasting: Youtubers reinventing with podcasts, Triton Digital's 2024 Australia report, and the market's race for flexibility.Find links ...
4 Feb 20254min

How Podcasts Covered Disaster, Growing Turkish-Language Market, & More
Here's what you need to know for this week in the business of podcasting: podcasting in Türkiye, can podcasts be found without TikTok, and ad spend on the rise.Find links to every article mentioned an...
3 Feb 20255min

Podcasting's Share of ⏰, Podcast Listening @ Work, & More
Here's what you need to know for this week in the business of podcasting: listening grows, targeting the niche, and how Americans are using phones at work.Find links to every article mentioned and the...
31 Jan 20258min

Google's Open Source Adtech, Black U.S. Podcast Listenership, & More
Here's what you need to know for today in the business of podcasting: Google goes open source, why podcasting is set to grow, and power in the niche.Find links to every article mentioned and the full ...
30 Jan 20254min

And Now, Your Moment of (Audio) Zen
Is audio consumption on the decline? Certainly not for podcasts. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Sounds Profitable: Narrated Articles is a production of Sounds...
29 Jan 202511min

Podcasters 🔜 White House Press, How Commuters Listen, & More
Here's what you need to know for today in the business of podcasting: podcasters could join the White House press, how podcasting drives commutes, and why audio podcasts reign supreme.Find links to ev...
29 Jan 20254min

Consuming Podcasts @ Work, Cooper Goes YouTube Exclusive, & More
Here's what you need to know for today in the business of podcasting: Alex Cooper moves to YouTube, brand safety shakeups, and what Americans use their phones at work for.Find links to every article m...
28 Jan 20255min





















