
Olympian Social Media 🥇, History Podcasting’s Long Tail, & More
Here's what you need to know for today in the business of podcasting: Olympic athletes are scoring on social media, Adalytics' report challenges verifiers, and the rise of history podcasts.Find links ...
8 Aug 20243min

Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More
Here's what you need to know for today in the business of podcasting: securing niche audiences across the board, local ad spend on the rise, and Spotify outages.Find links to every article mentioned a...
7 Aug 20245min

Strategizing Podcast Growth, Evergreen Brand Storytelling, & More
Here's what you need to know for today in the business of podcasting: where politics is putting its ad dollars, retailers struggle to identify site visitors, and how to grow your audience.Find links t...
6 Aug 20243min

Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More
Here's what you need to know for today in the business of podcasting: what new online privacy bills mean for advertisers, video podcasting gets the spotlight, and NYT Audio goes open.Find links to eve...
5 Aug 20243min

Ad-Skipping's Impact, Web Browser Regulation, & More
Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the possibility of browser regulation.Find links to every ...
5 Aug 20247min

Ad Skipping's Real Impact, UK Podcasting Growth, & More
Here's what you need to know for this week in the business of podcasting: the hidden cost of ad skipping, more q2 analysis, and why standardization is a marketing challenge.Find links to every article...
1 Aug 20243min

Megaphone ✅ IAB Certified, YouTube's Scale Power, & More
Here's what you need to know for today in the business of podcasting: megaphone gets IAB certified, Google's new Performance Max updates, and a look into Europe's podcast market.Find links to every ar...
31 Jul 20243min

The Hidden Cost of Ad-Skipping
A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker...
31 Jul 20247min



















