Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(971)

Olympian Social Media 🥇, History Podcasting’s Long Tail, & More

Olympian Social Media 🥇, History Podcasting’s Long Tail, & More

Here's what you need to know for today in the business of podcasting: Olympic athletes are scoring on social media, Adalytics' report challenges verifiers, and the rise of history podcasts.Find links ...

8 Aug 20243min

Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More

Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More

Here's what you need to know for today in the business of podcasting: securing niche audiences across the board, local ad spend on the rise, and Spotify outages.Find links to every article mentioned a...

7 Aug 20245min

Strategizing Podcast Growth, Evergreen Brand Storytelling, & More

Strategizing Podcast Growth, Evergreen Brand Storytelling, & More

Here's what you need to know for today in the business of podcasting: where politics is putting its ad dollars, retailers struggle to identify site visitors, and how to grow your audience.Find links t...

6 Aug 20243min

Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More

Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More

Here's what you need to know for today in the business of podcasting: what new online privacy bills mean for advertisers, video podcasting gets the spotlight, and NYT Audio goes open.Find links to eve...

5 Aug 20243min

Ad-Skipping's Impact, Web Browser Regulation, & More

Ad-Skipping's Impact, Web Browser Regulation, & More

Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the possibility of browser regulation.Find links to every ...

5 Aug 20247min

Ad Skipping's Real Impact, UK Podcasting Growth, & More

Ad Skipping's Real Impact, UK Podcasting Growth, & More

Here's what you need to know for this week in the business of podcasting: the hidden cost of ad skipping, more q2 analysis, and why standardization is a marketing challenge.Find links to every article...

1 Aug 20243min

Megaphone ✅ IAB Certified, YouTube's Scale Power, & More

Megaphone ✅ IAB Certified, YouTube's Scale Power, & More

Here's what you need to know for today in the business of podcasting: megaphone gets IAB certified, Google's new Performance Max updates, and a look into Europe's podcast market.Find links to every ar...

31 Jul 20243min

The Hidden Cost of Ad-Skipping

The Hidden Cost of Ad-Skipping

A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails. Written and narrated by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker...

31 Jul 20247min

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