Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(971)

Olympic Advertising Strategies, Acast's UK Election Campaign, & More

Olympic Advertising Strategies, Acast's UK Election Campaign, & More

Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one y...

27 Jun 20243min

NYT’s Audio Paywall, Podcasting's Ad Advantage, & More

NYT’s Audio Paywall, Podcasting's Ad Advantage, & More

Here's what you need to know for today in the business of podcasting: the New York Times plans to paywall its podcasts, Edison Research's new 2024 UK Consumer study, and what to expect at the upcoming...

26 Jun 20244min

My Favorite Insight From Ad Nauseam

My Favorite Insight From Ad Nauseam

This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum. Written by Tom Webster Audio edited by Newton Schottelkotte Hosted by Spreaker Sounds Profitable:...

26 Jun 20248min

🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More

🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More

Here's what you need to know for today in the business of podcasting: Apple TV+'s new dual-language podcast partnership, record labels take music-making AI to court, and a report on streamers' mixed e...

25 Jun 20242min

Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More

Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More

Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move.Find links t...

24 Jun 20244min

Improving Podcasting's Accessibility, Worldwide Industry Growth, & More

Improving Podcasting's Accessibility, Worldwide Industry Growth, & More

Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices.Find links to every article ...

21 Jun 20247min

Podcasting is Influencing, Coverage from Cannes, & More

Podcasting is Influencing, Coverage from Cannes, & More

Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own bra...

20 Jun 20244min

Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More

Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More

Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products.Fi...

18 Jun 20244min

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