Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(969)

Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More

Spotify's Voice AI, Ads on Prime Video, Behind the Minimum Guarantee Numbers & More

Here's what you need to know for today in the business of podcasting: Spotify Announces Voice Translation: https://twitter.com/eldsjal/status/1706325294481576006Podcast Executives Say the Industry Has...

25 Sep 20234min

Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More

Ad Spend Recovery, Audio Could Overtake TV Reach, FTC: Keep it Clear with Kids, & More

Here's what you need to know from this week in the business of podcasting: Pierre Bouvard: AM/FM Radio and Podcasts Could Recapture Lost TV ReachDigital Ad Spend Showing Promising Recovery After Reces...

22 Sep 20238min

Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More

Audio Flu Shots, TV Industry Certifies Nielsen Competitors, Podcasting's 3 Eras, & More

Here's what you need to know for today in the business of podcasting: The CDC Uses Digital Advertising To Reframe The Narrative Around Flu Vaccines by Hana YooThe Three Eras Of Podcasting by Steve Gol...

21 Sep 20234min

FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More

FTC Defines Blurred Advertising, Spotify on Apple, Sony Downsizes Podcasting, & More

Here's what you need to know for today in the business of podcasting:FTC recommends brands avoid “blurred advertising” when marketing to kids by Ryan BarwickApple’s expanding ad ambitions: A closer lo...

20 Sep 20235min

I’m Not Exactly Sure What You Do

I’m Not Exactly Sure What You Do

Tom reflects on the many people who would gladly listen to podcasts, if we could tell them exactly what podcasts actually are. A podcasting Got Milk moment.Credits: Written by Bryan Barletta Edited by...

20 Sep 20237min

Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More

Digital Ad Spend Recovering, Pivot to Pivot to Video, '24 to Break Political Ad Records, & More

Digital Ad Spend Showing Promising Recovery from Recession Fears.[Digiday Source] [Digiday Podcast] [AdExchanger Source] [Adweek Source]IAB launches foundational industry training programs[Source]2024...

19 Sep 20236min

Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español

Audio Outgrows Adspend, Recapturing TV’s Reach with Podcasts, NASA en Español

Here's what you need to know for today in the business of podcasting: AM/FM Radio And Podcasts Can Recapture Lost TV Reach Due To Writers/Actors Strike As 22% Of The Heavy Linear TV Audience Say They ...

18 Sep 20235min

A Holistic Approach to Podcasting | Feed Drop

A Holistic Approach to Podcasting | Feed Drop

Bryan Barletta joins E.B. Moss in this episode of Insider Interviews, also featuring Paul Riismandel from Signal Hill Insights and Ken Lagana from Audacy, about taking a holistic approach to the busin...

15 Sep 202354min

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