Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Episoder(1049)

Audio's 2024 Momentum, Challenging TV Upfronts, Networks Test AI, & More.

Audio's 2024 Momentum, Challenging TV Upfronts, Networks Test AI, & More.

Here's what you need to know for today in the business of podcasting: How podcast networks are testing AI tools for faster translation, ad sales by Sara GuaglioneI analyzed 28.5 million Apple Podcasts...

23 Jan 20246min

Sports' Gen Z Problem, Host-Read on YouTube, Podcasting's Cool Factor & More

Sports' Gen Z Problem, Host-Read on YouTube, Podcasting's Cool Factor & More

Here's what you need to know for today in the business of podcasting: Not All Podcast Ads are Created Equal. Here's Why by Kedric WallsSports has a Gen Z problemAre Podcasts Cool (Again)?Hot Pod Inter...

22 Jan 20245min

Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More

Skippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & More

Here's what you need to know from this week in the business of podcasting.Podcast Download: Disconnect Between Ad Creative and Audience ExpectationsTikTok on Skippable Ads, Becoming Search Destination...

19 Jan 20248min

Podcasts Save Time, Teen's Search on TikTok, Chrome Closes Cookie Jar, & More.

Podcasts Save Time, Teen's Search on TikTok, Chrome Closes Cookie Jar, & More.

Here's what you need to know for today in the business of podcasting:The 25th Hour by Tom WebsterPodcasts are key tool for TV discovery, research shows by Adam ShepherdAmy Poehler to Keynote at Podcas...

18 Jan 20245min

Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More

Podcast Ad Expectations, 1 Billion Down-Under Downloads, Podcasting's Programmatic Potential, & More

Here's what you need to know for today in the business of podcasting: Podcast Ad Creative Disconnect Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download by Pierre BouvardAustralians d...

17 Jan 20243min

The 25 Hour Day

The 25 Hour Day

Tom Webster explains what rocks, sand, and Duolingo can teach podcasting in how we frame listening statistics and audience behavior. Written by Tom Webster Edited by Bryan Barletta Audio edited by Ga...

17 Jan 20247min

SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.

SXSW x iHeart Awards, Skippable Ad Appeal, Keeping Child-Safe Compliant, & More.

Here's what you need to know for today in the business of podcasting: The incredible shrinking podcast industry by Max TaniTikTok reports non-skippable video ads may harm engagement by Nicola AgiusHow...

16 Jan 20244min

A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More

A Year in Acquisitions, YouTube Ingests RSS, Accounting for Authenticity, & More

Here's what you need to know for this week in the business of podcasting: Podcast Acquisitions & Investments - 2023 Industry RecapSXM Media’s Digital Audio Research RecapYouTube Launches RSS Feed Inge...

12 Jan 20247min

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