Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(968)

Making a Podcast People Hate

Making a Podcast People Hate

Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics.  Written by...

16 Aug 20237min

Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More

Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More

Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCastTop 15 podcast advertisers in AustraliaGoogle Repays Advertisers After Report of Low-Quality Ads by Ga...

15 Aug 20233min

Podcasts reach 10% share of ear, Amazon's building an SSP, & more.

Podcasts reach 10% share of ear, Amazon's building an SSP, & more.

Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad businessShifting Share of Ear: A nine-year c...

14 Aug 20233min

Podcasting Q2 Earnings, Spotify x Patreon, and more.

Podcasting Q2 Earnings, Spotify x Patreon, and more.

Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceQ2 Earnings Calls in PodcastingWhy some publishers ar...

11 Aug 20238min

Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download

Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download

Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video?Connect Patreon to Spotify and Stream Your Favorite Podcasts in On...

10 Aug 20233min

The Download for August 9th, 2023

The Download for August 9th, 2023

What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita KhalidPodcast networks report Q2 revenue growth, with positive signs for continued i...

9 Aug 20233min

The Song of the Summer, and the Joe Rogan Problem

The Song of the Summer, and the Joe Rogan Problem

While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure.  ...

9 Aug 20239min

The Download for August 8th, 2023

The Download for August 8th, 2023

Here's what you need to know for today in the business of podcasting: “True potential” in Sirius XM podcast biz by Brad HillWhy concerns of influencer marketing oversaturation are overblown by Kristin...

8 Aug 20234min

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