Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(966)

Feed Drop: Danone's Conscious Marketer, Linda Bethea

Feed Drop: Danone's Conscious Marketer, Linda Bethea

This week we bring you a feed drop from Insider Interviews, in which E.B. Moss interviews Linda Bethea. The original show notes follow: Linda Bethea, Head of Marketing for Danone North America - a top...

8 Mar 202334min

Data Decoded

Data Decoded

In preparation for Podcast Movement Evolutions and South by Southwest, Bryan Barletta sits down with Tom Webster to discuss research, presentations, and his new weekly video series Data Decoded.Credit...

7 Mar 20239min

Podcasts Are Coming to YouTube Music & 3 Other Stories

Podcasts Are Coming to YouTube Music & 3 Other Stories

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Shar...

2 Mar 202312min

How Can Spotify Make Streaming Ad Insertion Stick?

How Can Spotify Make Streaming Ad Insertion Stick?

Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle...

1 Mar 202330min

What We Talk About When We Talk About Podcasts

What We Talk About When We Talk About Podcasts

Every podcaster thinks they know what their audience likes. This week Tom Webster shares strategies to actually get that audience talking and directly telling you what they like. Credits: Written by T...

28 Feb 202315min

Podcasting's Frequency Problems Are Not Unique & 3 other stories

Podcasting's Frequency Problems Are Not Unique & 3 other stories

Manuela: This is The Download from Sounds Profitable, the most important news from this week and why it matters to people in the business of podcasting. I’m Manuela Bedoya. Shreya: And I’m Shreya Shar...

23 Feb 202312min

What Will Pre-Bid Look Like in Podcasting?

What Will Pre-Bid Look Like in Podcasting?

On this episode of the Sounds Profitable Podcast, Bryan Barletta sits down with Audiohook's Jordan Bentley to discuss pre-bid. What is it, what does it mean in the world of display advertising, and ho...

22 Feb 202353min

How Google Can Earn Our Trust

How Google Can Earn Our Trust

There has been a cooling of Google and YouTube's enthusiasm for podcasting as of late. Bryan Barletta details what they can do to to heat things back up.Frequency Webinar Signup Link.Credits: Written ...

21 Feb 20238min

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