Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

Episoder(966)

Amazon Pushing Podcasts Offline & 5 Other Stories

Amazon Pushing Podcasts Offline & 5 Other Stories

This week: Amazon advertises podcasts offline, Twitter dissolves its Trust and Safety Council, Automakers phasing out AM radio, and a roundup of new research published this week.  Amazon pushing podc...

15 Des 20229min

Brand Safety, Suitability, and Podcasting’s Superpower

Brand Safety, Suitability, and Podcasting’s Superpower

Brand Safety and Suitability are among the hottest topics in podcasting. But how do the listeners feel? That’s Tom’s topic in this week’s Sounds Profitable.  Credits: Written by Bryan Barletta Edite...

15 Des 202213min

Centering Outside the Safety of RSS

Centering Outside the Safety of RSS

Building an app for podcast listeners is a tough sell in this world where Spotify and Apple are so dominant. But Realm has been in the game for a while and have a dedicated fan base – both of the app ...

14 Des 202248min

Sounds Profitable Publishes Brand Safety and Suitability Study Safe and Sound & 7 Other Stories

Sounds Profitable Publishes Brand Safety and Suitability Study Safe and Sound & 7 Other Stories

This week: Sounds Profitable publishes brand safety and suitability study, Edison publishes top podcast networks by reach, Libsyn unveils November 2022 podcast advertising rates, Spotify unveils its t...

8 Des 202211min

A DeepDive Retrospective

A DeepDive Retrospective

Just what is a Sounds Profitable DeepDive, and what have they covered this year? What drove Bryan Barletta to create them in the first place?  Read on to find out. Credits: Written by Bryan Barlett...

8 Des 20229min

Samsung Free App Issue Causes Spike In Downloads & 7 Other Stories

Samsung Free App Issue Causes Spike In Downloads & 7 Other Stories

This week: Samsung Free app issue causes spike in downloads, Transistor joins email spam prevention movement, How streaming TV is bracing for the recession, and Spreaker debuts two new offerings, one ...

1 Des 202212min

Why CPA Ads are a Win-Win, Running a Podcast Like a Business, and More with Amanda McLoughlin

Why CPA Ads are a Win-Win, Running a Podcast Like a Business, and More with Amanda McLoughlin

Multitude Productions has an impressive array of podcasts, resources, events, and more going for them. In this episode, Bryan Barletta speaks with Multitude CEO Amanda McLoughlin about building the co...

30 Nov 202244min

Creating Podcast Subscription Awareness

Creating Podcast Subscription Awareness

This week, Bryan comes at things from a different perspective, specifically that of the ways that the podcaster and audience interact. From how we convert a follow to a subscriber, to weighing and pri...

29 Nov 20228min

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