Why Podcasters Should Embrace Ad Measurement, New Acast US Leadership, & More
Here's what you need to know today in the business of podcasting. Why Podcasters and Publishers Should Lean into Ad Measurement by Paul RiismandelAcast Supercharges US LeadershipThis year’s upfronts d...
16 Aug 20233min
Making a Podcast People Hate
Tom Webster shows off data from the upcoming study The Podcast Landscape in America and discusses the power of focusing a podcast to a specific audience over generic broad-reaching topics. Written by...
16 Aug 20237min
Descript Acquires Squadcast, Australian Podcast Ad Revenue Up 64%, & More
Here's what you need to know from today in the business of podcasting: Descript Acquires SquadCastTop 15 podcast advertisers in AustraliaGoogle Repays Advertisers After Report of Low-Quality Ads by Ga...
15 Aug 20233min
Podcasts reach 10% share of ear, Amazon's building an SSP, & more.
Here's what you need to know today in the business of podcasting. Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad businessShifting Share of Ear: A nine-year c...
14 Aug 20233min
Podcasting Q2 Earnings, Spotify x Patreon, and more.
Here's what you need to know for this week in the business of podcasting: Connect Patreon to Spotify and Stream Your Favorite Podcasts in One PlaceQ2 Earnings Calls in PodcastingWhy some publishers ar...
11 Aug 20238min
Spotify x Patreon is here, Why Most Podcasters Skip Video, and more from The Download
Here's what you need to know for today in the business of podcasting: Why Are More Than Half of Podcasters Still Not Publishing Video?Connect Patreon to Spotify and Stream Your Favorite Podcasts in On...
10 Aug 20233min
The Download for August 9th, 2023
What you need to know for today in the business of podcasting: KQED snatches up Snap Judgment and Spooked by Amrita KhalidPodcast networks report Q2 revenue growth, with positive signs for continued i...
9 Aug 20233min
The Song of the Summer, and the Joe Rogan Problem
While podcasting has had several 'song of the summer' moments since Serial's smash success in 2014, in recent years those mainstream attention-getting moments are dominated by one polarizing figure. ...
9 Aug 20239min
