Bouncing back: the resilience of live sports events
Across Europe and the United States, sports events are selling out. If venues seem packed, it’s because they are: the UK cumulative attendance record was broken last year with 76.2 million people atte...
24 Jan 202347min
US soccer post-World Cup, ChatGPT and the growth of DTC
This year's World Cup might be about to reach its crescendo, but at Sports Loft we're already looking ahead. In this week's roundtable podcast, with an eye on the 2026 World Cup, we ask whether the US...
14 Des 202244min
Reviewing our 2022 predictions and forecasting 2023
Each winter our head of strategy, Andy Selby, sits down with his crystal ball, a highlights video of Hull City’s 13/14 season and a hefty body of research, to predict the major trends that will impact...
29 Nov 202246min
The pros and cons of hiring talent from big tech
Kicking off a new series on the podcast, we brought in two of our members' CEOs, plus a bonafide industry expert, to discuss some of the key topics to have hit their in-tray this week. Regular host Ya...
17 Nov 202239min
Kiki Mills Johnston: supporting female founders, athletes and investors
Kiki Mills Johnston is full of admiration for founders. "They just see through blockades," she says. "They see how to cross mountains and figure out how to get things done. That's why we do this job –...
31 Okt 202242min
Investing where sports connects with the world
Our 'Investor's View' series continues this week with Nikhil Bahel, managing partner at Elysian Park Ventures. Nikhil heads up Elysian’s London base, with the goal of broadening the footprint and hori...
18 Okt 202231min
Move.ai – where artificial intelligence meets the metaverse
Imagine being able to exactly capture how Ronaldo steps over the ball in the World Cup final, how Serena Williams serves during a crucial Wimbledon set, or how McIlroy tees off at the US Open. Now ima...
3 Okt 202239min
The nuances of growth stage investment, with Jasmine Robinson
The fourth in our 'Investor's View' series welcomes Sports Loft advisory board member and partner at Causeway, Jasmine Robinson, enabling us to dive into how growth-stage venture capital differs to ea...
20 Sep 202233min
