Launching patterns and losing followers #8
Malena is blown away by the response to her new free pattern. And Johanna is losing subscribers on YouTube because of the podcast! In this catch-up, we share some exciting and not-so-exciting things t...
26 Mar 202440min
Our struggles with marketing #7
Marketing is the thing that both Malena and Johanna struggle with the most when it comes to running a business. Malena wants to rely less on Instagram and is currently trying out new platforms. Joha...
19 Mar 202456min
Creating a sewing pattern: From start to finish. #6
Curious about the process of developing sewing patterns? What tools do we use? How much is digital vs pen and paper? And are pattern testers required to ensure a good fit in all sizes? These and a lo...
12 Mar 20241h 1min
Malena released a (free!) pattern + other updates: #5
Malena has released the Malva tee, which you'll get for free if you sign up for her newsletter. Malva is guaranteed to become a wardrobe staple, and Johanna can't rave enough about the balanced and cl...
5 Mar 202449min
Sewing newsletters, yay or nay? #4
Do we really need newsletters? Do readers find them useful? Or are they simply a waste of both inbox space and precious time for us business owners? Malena wants to start a monthly sewing newsletter. ...
27 Feb 202450min
Our best tips from Fit for Knits. #3
Johanna and Malena have made a book together. It's about how to fit and sew beautiful knit clothes. Listen to this episode to learn a ton of tips that could blow your mind. Fit for Knits Book h...
20 Feb 202456min
Who said sewing knits is easy? #2
Malena and Johanna get candid about their own struggles when it comes to sewing clothes made with knit fabrics. We talk about fabrics that can't handle sewing, disappointing necklines and having the s...
13 Feb 202459min
Sewing won't make us rich. #1
Malena and Johanna talk about the realities of running a sewing business. Can you quit your day job, or even make money at all? And does creating content take the fun out of sewing? Johanna likes to p...
4 Feb 202446min
