Stories Build Businesses

The Storytelling & Strategy Podcast for Thoughtful Entrepreneurs

Your story isn’t just something to tell - it’s the strategy to build from.

Stories Build Businesses is for entrepreneurs, coaches, and creatives who want to grow through story-led strategy.

Hosted by Megan Wright, Story & Strategy Coach and founder of Stories Build Businesses, each weekly episode explores how to use your personal story, values, and lived experience to build a business that’s authentic, sustainable, and profitable - without losing yourself in the process.

You’ll discover how to:

Use storytelling in business to attract your ideal clients naturally
Build a brand that’s authentic, ethical, and emotionally resonant
Turn your life lessons and lived experience into strategy and connection
Create a business that’s uncopyable, unforgettable, and unmistakably you

Some weeks, Megan shares solo insights and practical frameworks connecting storytelling, business strategy, and sustainability. Other weeks, she hosts in-depth interviews with entrepreneurs who’ve built from their story, exploring the turning points, philosophies, and mindset shifts behind their success.

If you’re ready to stop chasing trends and start building from who you are, this is your new home for story-led entrepreneurship.

🎧 Subscribe now to Stories Build Businesses and start building from your story.

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Episoder(29)

The Story Behind the Business and Why Story Became Strategy

In this episode of Stories Build Businesses, story and strategy coach Megan Wright shares more of the story behind her work, how she got here, and why she cares so much about the role story plays in b...

29 Apr 7min

Why Less Information Builds Better Businesses with Sam Johnson

In this episode of Stories Build Businesses, Megan Wright is joined by copywriter and founder of The Hook Book, Sam Johnson, for a conversation about creativity, curiosity, and what actually helps ent...

22 Apr 24min

Why Your About Page Matters More Than You Think (And How It Builds Trust Before You Sell)

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why About pages are one of the most overlooked parts of a website and how they quietly shape trust, connecti...

15 Apr 8min

The Core Stories That Connect Your Messaging

In this episode of Stories Build Businesses, story-led strategy coach Megan Wright explores the stories that connect your whole business - your core repeatable stories. If you’ve ever felt like you ne...

8 Apr 7min

Perspective Makes Your Story Powerful in Business with Liam Marshall

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by creative facilitator and content writer Liam Marshall to explore a powerful but often overlooked idea: i...

1 Apr 26min

Your Business's Emotional Signature (Why One Feeling Isn’t Enough)

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why emotion is one of the most powerful (and most overlooked) parts of business strategy, and how your emoti...

25 Mar 9min

Why Know, Like, and Trust Isn’t Enough

In this episode of Stories Build Businesses, story and strategy coach Megan Wright explores why know, like, and trust isn’t the true foundation of connection in business and what’s missing from the co...

18 Mar 25min

Why Creative Rest Is the Secret to Better Ideas in Business with Jenny Hardacre

In this episode of Stories Build Businesses, story and strategy coach Megan Wright is joined by Jenny Hardacre to explore something many entrepreneurs struggle with: how to slow down enough to think c...

11 Mar 25min