INTENT DATA—It's There. And Now You Have It … Now What?
The details matter, and what your potential clients do in their quest for products and services can give you the information you need to sell to them. Their online activity, how they search, and much ...
1 Feb 202410min
3 Marketing Recipes for Failure
When running a business, figuring out how to succeed is an ongoing challenge because with time comes changes. Those changes may be with consumer habits, corrections in the marketplace, or emerging te...
31 Jan 202413min
When Roaches Raid: Strategies to Prevent or Defeat an Infestation Nightmare
Cockroaches can invade and take over a home or commercial building and cause all kinds of havoc, and it can happen quickly. How they survive and thrive is important to understand when dealing with thi...
30 Jan 202410min
Building Bridges: Key Strategies to Connecting Restoration Contractors and Insurance Companies
Garret Gray is the President of Protect Insurance Solutions with CoreLogic. In this episode of Straight Talk!, he shares his vision for the restoration industry and how to work together to turn ongoin...
24 Jan 20245min
David and Goliath: How Smaller BSCs Can Compete Against Larger Companies and Grab Market Share
Most know the reference to David and Goliath and how what seems weak can take on and conquer the strong. The same applies in the world of commercial cleaning and building service contracting. With the...
19 Jan 202418min
Respiratory Virus Preparedness: The Vital Role of Hygiene Programs in Helping Safeguard Workplaces
Learn what Lysol Pro Solutions is doing to help facilities to cope with winter illnesses, including the flu, RSV, and COVID-19. For more information, visit Lysol Pro Solutions.
18 Jan 202432min
Forging Dynasty Businesses: Making Room for High-Performing Team Members
Chuck Violand is the founder and principal of Violand Management Associates and has authored a book entitled "Forging Dynasty Businesses: The Competitive Edge of Enduring Teams." In this episode of St...
15 Jan 20248min
Commission Clawbacks in Sales: Motivational Tool or Employee Morale Killer?
Open communication, achievable goal setting, and a positive work environment can help sales professionals meet targets without resorting to punitive measures, ultimately fostering sustainable growth. ...
10 Jan 20248min
