Such A Vibe Podcast

Such A Vibe Podcast

Such A Vibe is a podcast about the strategy behind culturally magnetic brands, founder-led companies, and the details that make people feel something.

Hosted by brand strategist and creative director Kate Obert, this show explores the intersection of perception, psychology, positioning, growth, aesthetics, hospitality, founder presence, and brand experience — and how those things shape the way brands scale, build trust, and influence culture.

Some episodes are solo strategic riffs. Others are conversations with founders, creatives, operators, and people building brands with real emotional resonance and staying power.

Because the strongest brands aren’t just seen.

They’re felt.

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(40)

The Real Product Might Not Be Your Product

The Real Product Might Not Be Your Product

In this episode, Kate breaks down the importance of understanding what your business is actually selling beneath the product itself.   She shares how she realized her real value wasn’t simply “brandin...

27 Mai 14min

Founder Identity, Team Energy, Brand Perception & the Details That Affect Growth

Founder Identity, Team Energy, Brand Perception & the Details That Affect Growth

In this episode, Kate breaks down the hidden ways founder identity impacts company growth ... from perception, consistency, and confidence to team dynamics, decision-making, environment, visual author...

20 Mai 17min

Welcome to Such A Vibe

Welcome to Such A Vibe

Welcome to Such A Vibe — a podcast about brand strategy, perception, growth, culture, and the details that make certain brands, founders, and experiences impossible to forget. Hosted by brand strategi...

19 Mai 1min

Why Your Marketing Isn't Working (A 5 min audit)

Why Your Marketing Isn't Working (A 5 min audit)

In this episode, I explain why marketing doesn’t solve misalignment — it exposes it — and how inconsistencies in identity quietly erode trust, momentum, and conversion. I share common micro-signs your...

10 Mar 6min

The Reason Strategy Stops Working at a Certain Level

The Reason Strategy Stops Working at a Certain Level

What are you actually building toward? In this episode, I explore why many founders and leadership teams feel stuck even when growth is happening — and why the issue is rarely strategy. It’s identity....

3 Mar 13min

The Subtle Habit That Makes Me Decline Working With a Founder

The Subtle Habit That Makes Me Decline Working With a Founder

In this episode, I reframe time management as a brand signal — not a productivity skill. I’m not talking about hacks. I’m talking about the things I notice immediately when I’m deciding whether I want...

24 Feb 9min

The Silent Revenue Leak Hiding in Your Brand

The Silent Revenue Leak Hiding in Your Brand

This episode is about how brand and founder misalignment quietly erodes referrals, momentum, investor interest, and opportunities. We go through what misalignment is on a micro-level and very specific...

17 Feb 12min

32: 3 Communication Tips to Protect (Not Erode) Your Brand

32: 3 Communication Tips to Protect (Not Erode) Your Brand

The way you show up, speak, and interact within your brand tells people everything they need to know about what it’s like to work with you. In this episode, I’m sharing real examples, breaking down wh...

30 Apr 202513min

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