Such A Vibe Podcast

Such A Vibe Podcast

Such A Vibe is a podcast about the strategy behind culturally magnetic brands, founder-led companies, and the details that make people feel something.

Hosted by brand strategist and creative director Kate Obert, this show explores the intersection of perception, psychology, positioning, growth, aesthetics, hospitality, founder presence, and brand experience — and how those things shape the way brands scale, build trust, and influence culture.

Some episodes are solo strategic riffs. Others are conversations with founders, creatives, operators, and people building brands with real emotional resonance and staying power.

Because the strongest brands aren’t just seen.

They’re felt.

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Episoder(40)

23: Having Your Brand Work While You Aren't

23: Having Your Brand Work While You Aren't

Over the last week, I've had two opportunities (randomly, but not) fall into my lap while I'm not actively working. This all happens because of the strong brand presence I've built over the years. It'...

5 Sep 202411min

22: Coffee vs Matcha During Your Cycle

22: Coffee vs Matcha During Your Cycle

I've been on this journey to create the best at-home vanilla latte for YEARS now. Every time I figured it out, I'd learn something about how an ingredient wouldn't work for my body so I'd have to star...

3 Sep 202416min

21: What's Trending For Fall

21: What's Trending For Fall

In this episode, we explore my exclusive vibe guide, a trend forecasting tool praised by industry professionals. This guide not only predicts upcoming trends but also provides practical advice on inte...

30 Aug 202411min

20: My Revenue-Generating Activities & Emotions (and how to figure out yours)

20: My Revenue-Generating Activities & Emotions (and how to figure out yours)

I'm sharing with you the best exercise I've come across to help you figure out your revenue-generating activities. And also going deeper in determining the emotions behind the actions. This has been a...

27 Aug 202426min

19: Workout clothes, Seasonal & Nostalgic pieces, Theme parties: WTF to do with these!

19: Workout clothes, Seasonal & Nostalgic pieces, Theme parties: WTF to do with these!

In this episode, I'm answering style FAQs I've received from you. Everything from how to align your workout clothes with your style to how to feel cohesive throughout the seasons to what to do with no...

23 Aug 202423min

18: Vibe Tip: Buying Gifts

18: Vibe Tip: Buying Gifts

Do you ever get stressed out when it comes to figuring out gifts for people? Do you feel like you must spend $X amount or else it'll look like you don't care enough? In this episode, I'm sharing how I...

20 Aug 20249min

17: How To Look Rich (to attract your ideal clients)

17: How To Look Rich (to attract your ideal clients)

I was recently asked: "How do I look rich when I'm not rich?" I thought this was such a great question, I wanted to cover it on my podcast to open the conversation with all of you! In this episode I'm...

15 Aug 202415min

16: How To Audit Your Closet

16: How To Audit Your Closet

In this episode, I dive into the common dilemma of feeling lost in your own closet and introducing you to the concept of a "closet audit"—a practical and transformative approach to evaluating your war...

13 Aug 202413min

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