Master The Art Of Brand Storytelling
Brian and Alex break down the core elements of brand storytelling: origin, hero, and promise. They discuss why these narrative pillars matter more than ever and how they will push out boomer CMOs. The...
30 Jun 202532min
The Dark Side of a 7-Figure YouTube Channel (And The Plan To Fix It)
Brian sits down with Zach Rocheleau, the king of low-cal, high-protein recipes, to unpack how he built an audience of over 3 million followers. They dive into Zach’s content strategy, brand formats, a...
24 Jun 202549min
Brand Building With AI: Live Shopping, AI UGC & More
In this episode Brian and Alex dive into the future of commerce by looking at Labubu and Popmart’s insane live shopping success. They also discuss the rise of streamers, AI-generated ads, and how the ...
17 Jun 202531min
How Your Brand Can World Build in 35 Min
Alex and Brian dive into the art of world-building – how brands can create rich, immersive experiences that feel more like cinema than marketing. They explore using movie-style storytelling, setting, ...
10 Jun 202537min
World-Class Brand Strategist Explains What Makes A Brand Unforgettable
World-class brand strategist Tatum Brandt joins Alex and Brian to break down how brands need to find their personality before performing well on social. From Goodr to Puresport to Bandit Running, they...
3 Jun 20251h 4min
Content Strategist Breaks Down How BPN Added 50,000 Followers In 3 Days
In this solo episode, Alex dives into BPN’s standout Go One More Ultra event, breaking down exactly how the brand nailed it across the board. From the activation to the powerful storytelling, BPN set...
3 Jun 202518min
How To Position Your Product As Luxury
Alex and Brian unpack the luxury product playbook through the lens of Imogene + Willie’s cotton project. From hero’s journey storytelling to high-impact visuals and social rollout strategy, they revea...
20 Mai 202535min
4 Proven Ways to WIN In a Saturated Market
In this solo episode, Brian shares four powerful strategies that any brand can use to stand out in a saturated market. We won’t spoil them here, but the insights are relevant for any brand – big or sm...
13 Mai 202526min
