Sweat Equity
Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.

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Episoder(124)

How To Pull Off The Perfect Product Launch in 36 Minutes

How To Pull Off The Perfect Product Launch in 36 Minutes

In this episode, we explore the power of storytelling in driving successful product launches and show you how to implement the same strategies used by top brands without the hefty price tag. We break ...

2 Apr 202536min

World-Building 101: Create a Brand People Obsess Over

World-Building 101: Create a Brand People Obsess Over

Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefin...

18 Feb 202531min

Top 5 Marketing Strategies Your Brand Needs To Explode in 2025

Top 5 Marketing Strategies Your Brand Needs To Explode in 2025

Content-led growth is the future—are you ready? In this episode, Brian breaks down how brands like Americana Pipe Dream, Tallow Grill, and Skims are mastering storytelling, nano-influencers, and socia...

11 Feb 202529min

Transform Your Brand's Aesthetic in 53 Minutes

Transform Your Brand's Aesthetic in 53 Minutes

If you think content volume is hard, you’re thinking about it all wrong. In this episode, we break down the exact strategy behind scaling high-impact content—fast. From live event activations to turni...

4 Feb 202553min

How to Build a 9-Figure Performance Brand

How to Build a 9-Figure Performance Brand

In this episode, Matt DiLorenzo, CEO of TYR, takes us behind the scenes to explore the evolution of the brand—from niche swim gear to a performance-driven athletic powerhouse.We dive into the role of ...

28 Jan 202546min

This Is How Your Brand Needs To Tell Stories

This Is How Your Brand Needs To Tell Stories

How do brands create campaigns that fans love and rivals envy? This episode unpacks the genius behind viral hits like Corteiz, including storytelling, internal and external missions, and gamified expe...

21 Jan 202540min

Shift Your Brand from LOW Status to HIGH Status in 46 Mins

Shift Your Brand from LOW Status to HIGH Status in 46 Mins

Want to build a premium brand that people are willing to pay more for?Brands today need more than great products—they need great storytelling. In this episode, we cover the power of mood boards and ho...

14 Jan 202546min

Building an 8-Figure Business in 2025: What 2024 Taught Us

Building an 8-Figure Business in 2025: What 2024 Taught Us

2024 was a wild ride. In this episode, we share our highs, lows, and transformative lessons. From aligning your team for success, to a managing major business pivot or cutting unnecessary costs, we c...

7 Jan 202553min

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