How The M&C Saatchi Group's Employee-Led Diversity And Inclusion Network Works - Tanya Brown, Simi Nijher
Advertising agencies have responded to pleas to open their doors to people from different backgrounds in different ways. Some have resisted the pleas, some have faltered in public, and others have man...
15 Feb 202143min
19 Trends In 19 Minutes Plus An Attempt To Make Takeshi's Castle A New Trend - Matt Klein, Director Of Strategy
What's the point of all the trend reports? What's the point of trends? And how do you use trends anyway? Matt Klein is Director of Strategy at sparks & honey but he's also into cultural theory and cyb...
11 Feb 202140min
What People Who Watch The Super Bowl For The Ads Thought About Super Bowl 2021's Ads #PlannerBowl
So, what did account planners make of this year's Super Bowl ads? #PlannerBowl is a hashtag that account planners and strategists use to talk to each other about Super Bowl ads as they watch them. Bor...
9 Feb 202141min
With Your Next Creative Brief, Linger On The Problem. Then Use It.
Problems can fix creative briefs. But how can something broken make something else work? In this mini lesson, I define the word "problem" as I use it in advertising strategy (or account planning), w...
3 Feb 202112min
30 Minutes To A Greyhound-Adoption Campaign Strategy - Cait Dorombozo, Graphic Designer
How would you get people to adopt a greyhound? Cait Dorombozo is a graphic designer in Brisbane, Australia. She keeps house with two greyhounds and is trying to come up with ways to get more people to...
29 Jan 202130min
The Power Of Provocative Thinking - Hugh Munro, Head of Planning
What does it mean to do provocative thinking and why is it easier to do it for brands than for ourselves? Hugh Munro is Head of Planning at one of Australia's most prolific agencies The Monkeys, an ag...
26 Jan 202145min
Research - But Not As You Know It - Ashley Lapin, Kaitlin Moon
How do you conduct useful research? Simple question, right? At Current Forward, a research and brand strategy consultancy in Austin, Texas, Ashley Lapin and Kaitlin Moon spend their working lives tryi...
19 Jan 20211h
Is It Me Or Is This Company Toxic? - Emma Siu, Thiago Bersou
What do you do when where you work is hurting you? This episode was a livestream within the Sweathead Facebook group. We discuss working at toxic companies. - Is it you? - Is it the company? - What ...
15 Jan 202156min
