The Early Years Of Strategy Careers - Tess McGourty, Strategist
Tess McGourty is strategy lead at Elephant in Los Angeles. Elephant is part of digital agency Huge so Tess now works on digital projects. She started in a media agency then spent several years in adve...
17 Jan 201951min
Advertising Under Pressure - Nancy Hill, Former 4As President
Nancy Hill became President and CEO of the 4As in 2008. The 4As is the American Association of Advertising Agencies. It is the main advertising agency body in the USA. In 2008, the economy tanked, mid...
16 Jan 201945min
Getting People To Work In Digital Agencies - Tom Beck, SoDA
Tom Beck once ran then sold an agency. Now, as the Executive Director of the Society of Digital Agencies (SoDA), he helps other people who run agencies. We discuss: 1. The eras of digital agencies ov...
15 Jan 201945min
Five Critical Marketing Facts - Wiemer Snijders, Consultant
Marketing consultant Wiemer Snijders recently gathered some of his favorite brains into a book. The book is a call to marketers and strategists of all kinds to deploy more evidence and more facts in t...
13 Jan 201935min
Marketers Fight For Ideas - Fernando Machado, Global CMO Burger King
Fernando Machado is the Global CMO of Burger King. His marketing team is one of the most creatively awarded teams in recent years. And that's all you need to know. I recorded this interview with a bra...
12 Jan 201958min
21 Challenges Facing Strategists Right Now - Lucy Cochran, Strategy Head
Lucy Cochran has just arrived in New York. She's run strategy teams in Australia and Amsterdam. She's won a bunch of awards. She ran the Melbourne arm of the Account Planning Group. And we decided to ...
11 Jan 201940min
Take Creative Risks Or Else - Suzy Batiz, Poo-Pourri
Suzy Batiz is founder and CEO of Poo-Pourri. She is in a minority of business leaders who insist creativity is so important to a business that it's a default expectation of everyone in her company. As...
9 Jan 201948min
Applying Strategy To Life - Heather LeFevre, Strategist & Author
Heather Lefevre has done a lot for strategy people. With The Strategist Survey, she helped strategists understand their salaries. With her book "Brain Surfing", she takes strategists around the world ...
5 Jan 201957min
