Sweathead, A Strategy Podcast

Sweathead, A Strategy Podcast

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We have surpassed 1,600,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

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Episoder(523)

The Search Of Strategy - Michael King, CEO

The Search Of Strategy - Michael King, CEO

Rapper-turned-search specialist Michael King knows a thing or six about search - what the search engines pay attention to, missteps advertising agencies make when showing search data, and whether and ...

29 Jun 201849min

Spend Your Privilege - Sarah Moran, CEO

Spend Your Privilege - Sarah Moran, CEO

Girl Geek Academy Co-Founder and CEO Sarah Moran is on a mission. With her team, she's aiming to teach technology to 1,000,000 women by 2025. The greater goal is to ensure that the Internet of the fut...

27 Jun 20181h 12min

How To Do Account Planning - Mark Pollard

How To Do Account Planning - Mark Pollard

In 2010, I wrote an article about how to do account planning. For the 25th episode of Sweathead, I thought I'd read it to you and add a little extra context (but not too much). Over 90,000 people hav...

14 Jun 201822min

Turn Your Data Wars Into Wrestles - Tony Clement

Turn Your Data Wars Into Wrestles - Tony Clement

Tony Clement has worked data in agencies in Sydney, London, and New York. We've worked together in two of these places - Leo Burnett in Sydney about a decade ago and then at Brooklyn's Big Spaceship. ...

8 Jun 201858min

Work The Angles - Tony Effik, Strategist

Work The Angles - Tony Effik, Strategist

Tony Effik is SVP, Client Strategy at NBCUniversal and an adjunct assistant professor at Columbia University. Before, he ran Media & Connections at R/GA and he was CSO of Publicis. Big titles. The th...

5 Jun 201850min

Planning Is For Punks - Gareth Kay, CSO

Planning Is For Punks - Gareth Kay, CSO

Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston. However, he's originally from England where he achieved a MA in Ph...

1 Jun 201838min

Respect Words, Respect Writers - Vikki Ross, Copywriter

Respect Words, Respect Writers - Vikki Ross, Copywriter

Vikki Ross copywrites. That means she finds words for brands to help those brands express themselves in ways that are unique and compelling. Vikki Ross also trains, mentors, and judges. She does the...

31 Mai 201840min

Why You Aren't Getting Ahead - Dr Kasey Windels, Academic

Why You Aren't Getting Ahead - Dr Kasey Windels, Academic

Why have so few women progressed into senior roles within creative departments? Dr Kasey Windels has researched this. In 2008, she analyzed the 1984, 1994, and 2004 issues of the Communication Arts ...

29 Mai 201850min

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