Your Personal Development Plan Template - Hell's Kitchen, NYC
You can find a link to the personal development template here: https://sweathead.com/personal-plan Sign up for The Sweathead Get-Ahead free livestream from London here: https://sweathead.com/sweathea...
3 Jan 202425min
Better Relationships With The Creative Department - Anirban Roy, Head of Strategy at Wieden + Kennedy, India
Anirban Roy is Head of Strategy at Wieden + Kennedy in India. They have offices in Delhi and Mumbai. In this interview, we discuss good relationships with creative teams - whether it's common, what m...
18 Des 202339min
Humor In Advertising - What Does The Research Say? - Polly Wyn Jones, Kantar
Polly Wyn Jones has been anlayzing advertising for over 30 years. In the past two years, she's published two articles about humor in advertising - how it ebbed and flowed over the past 2 decades, the ...
14 Des 202332min
Is There Really Less Humor In Advertising Right Now? - Paul Fisher, Head of Strategy, BBDO Dublin
Paul Fisher, Head of Strategy at BBDO Dublin, woke up with a mission one Sunday a couple of weeks ago. He wanted to confirm or debunk a belief that there's less humor in advertising than before. He s...
13 Des 202340min
Getting Strategy Jobs At Netflix, CashApp, Nike, Apple And More - Grace Gordon, CashApp
Grace Gordon is an Australian who's worked with a list of companies many strategists would dream of working with: Netflix, CashApp, Nike, Apple, The Fader, Refinery29, as well as various agencies. In ...
7 Des 202342min
Setting Your Next Marketing Budget - This Time With Evidence - Marc Binkley, Fractional CMO
Marc is a fractional CMO based in Calgary, Canada. He recently published a deck to help marketers work out how to set their budgets based on evidence. You can find the deck here: https://www.linked...
4 Des 202337min
Shocking Truths About Insights In Advertising (I'm joking - but, yeah, "insights")
You can download a free 45-page ebook on insights, including a chapter from my book "Strategy Is Your Words" here: https://mailchi.mp/sweathead/mastering-insights You can find out about The Insight Ma...
10 Nov 202339min
The Marketing Sciences Suggest: Make Your Brand Think And Act Broad - Julien Normand, Publicis
Julien Normand is Global Strategy Lead for Publicis LEON @ Publicis Media in Singapore. Recently, he wrote a piece called "The Silent Ascent Of Super Light Buyers," in which he shares research that su...
6 Nov 202340min
