Managing and Measuring Crisis Communications During the COVID-19 Pandemic
These are unprecedented times. As such we have recorded a bonus episode of our podcast ‘Talk Life Science Marketing Analysis. This episode 'Managing and Measuring Crisis Communications During the COVI...
16 Mar 202031min
Thermo Fisher Scientific Talks Life Science Marketing Measurement
For the latest episode of ‘Talk Life Science Marketing Analysis’ podcast, I was privileged to interview Jim Heeren, Senior Manager Marketing and Strategy at Thermo Fisher Scientific. Jim is a rare bre...
24 Feb 202037min
Listen to Anecdotes But Act on Data
In this episode of the ‘Talk Life Science Marketing Analysis’ podcast, I interview Liza Rivera, Vice President of Global Marketing at Fujifilm Diosynth Biotechnologies. The power of data for reporting...
21 Jan 202040min
Stop Doing The Stupid Stuff! Cost Per Lead Is All That Matters (Yes, Even For PR)
In this episode of the ‘Talk Life Science Marketing Analysis’ podcast, I interview award winning ‘Queen of Measurement’ Katie Paine. We discuss the importance of PR measurement for life science compan...
1 Nov 201939min
People + Technology = Winning Formula in Evaluating Marketing Success
In the latest episode of our podcast for data-driven life science marketers, Laura interviews the visionary VP of marketing at Nanotemper, Jocelyn Davé. Jocelyn has brought her experience from leadin...
5 Sep 201935min
Data-led Marketing: a Natural Fit for Scientists, But Not for the Faint of Heart
In this first episode of the 'Talk Life Science Marketing Analysis' podcast, I interview my business partner at Covalent Bonds, Olga Torres. We explore marketing and media analysis for life sciences. ...
27 Aug 201926min
