Tech for Non-Techies

Tech for Non-Techies

This podcast is for non-technical founders and established small-to-mid-size business owners who want to launch an app or add a tech-enabled offering—without learning to code. Each episode breaks down product strategy, scoping, hiring and managing developers, and applied AI for real business outcomes (not VC theatre). Expect step-by-step playbooks, case studies, and jargon-free conversations that help you turn ideas into revenue-generating digital products. Hosted by Sophia, an entrepreneur and educator whose programs have been featured in Harvard Business Review and delivered at Oxford University, London Business School, and Chicago Booth. Her work is trusted by the government of Bahrain, Constellation Brands, and the Royal Bank of Canada, and her flagship approach—Tech for Non-Technical Founders—has helped hundreds of entrepreneurs and executives move from concept to scalable product. You'll learn how to: -Validate demand and shape a winning product brief -Budget, timeline, and de-risk builds you'll actually ship -Hire, brief, and manage developers and vendors with confidence -Use AI to speed research, prototyping, and growth -Launch, iterate, and measure ROI—without the buzzwords FOLLOW if you want clear, actionable guidance to build real tech value—minus the code and the hype.

Episoder(302)

134. 2023 Prediction 2: Silicon Valley's white male focus brings opportunity for everyone else

134. 2023 Prediction 2: Silicon Valley's white male focus brings opportunity for everyone else

Despite the many press releases touting Silicon Valley's diversity efforts, the majority of funding from this innovation will still go to white males in 2023. While this reality is not what many of u...

18 Jan 202314min

133. 2023 Prediction 1: the biggest tech opportunity is in healthcare

133. 2023 Prediction 1: the biggest tech opportunity is in healthcare

The biggest gains and innovations will come from digital technologies in healthcare in 2023. Big Tech firms have already entered healthcare, with Amazon buying One Medical and launching Amazon Clinic ...

11 Jan 202315min

132. How to choose online courses & learn from them

132. How to choose online courses & learn from them

At this time of year, many ambitious professionals sign up to education programmes to take their career to the next level. Here's a guide on how to choose the right course for you and make the most of...

4 Jan 202324min

131. Three shows to watch to learn about tech

131. Three shows to watch to learn about tech

If you're feeling guilty about switching on yet another streaming series, here are three shows you can watch to learn about tech in your downtime: General Magic - tells the tale of how a great vision...

28 Des 202210min

130. Lessons for Digital Leaders from the London Stock Exchange - Microsoft deal

130. Lessons for Digital Leaders from the London Stock Exchange - Microsoft deal

This December, Microsoft (founded in 1975) took a 4% stake in the London Stock Exchange (founded in 1698). As part of this deal, the LSE will spend at least $2.8 billion on Microsoft's cloud related s...

21 Des 202218min

129. To become a Digital Leader, join start-up advisory boards

129. To become a Digital Leader, join start-up advisory boards

Joining the advisory board of a promising tech start-up will teach you vital skills, build your network and transform your professional brand. It is a great way to reshape your career, while still wor...

14 Des 202216min

128. Business reality doesn't match AI hype (yet)

128. Business reality doesn't match AI hype (yet)

There is plenty of hype about AI, but most organisations are still using old precesses to make decisions. We are in the Between Times: "after AI's clear promise and before its transformational impact...

7 Des 202222min

127. How apps get built to be addictive: the Hook Model

127. How apps get built to be addictive: the Hook Model

Why do you keep checking your phone, even when you're trying not to? It's because the apps on your phone use the Hook Model. described by Nir Eyal in his book Hooked: How to Build Habit-Forming Produc...

30 Nov 202245min

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