Televisionation Friday Fireside 100th Episode: Mike Bloxham of Magid
You will truly enjoy this #100th Episode of The Friday Fireside with the Brilliant and Entertaining Mike Bloxham, EVP of Global Media and Entertainment for Magid. Mike was also at the birth of The iTV...
6 Mar 202224min
Televisionation: Nathalie Bordes, EVP of Measurement for Marketers, ANA
This episode features Nathalie Bordes, EVP of Measurement for Marketers at the ANA. Among other things, she explains the goals of the ANA and her own role at that organization; outlines ongoing challe...
6 Mar 202245min
Televisionation: Screen Culture: Carri Twigg on Her Journey from the White House to Culture House
Carri Twigg is deeply engaged with content that takes on the urgent cultural questions confronting America and the world. After 10 years in politics, including serving as Special Assistant to Presiden...
6 Mar 202250min
Televisionation Friday Fireside: Rob Bochicchio, President of Marketsmith
This week’s Friday Fireside welcomes Rob Bochicchio, President of Marketsmith. Rob will share how smart marketing can turn a challenger brand like Shark Ninja into a $3.5 billion market leader. It’s a...
6 Mar 202231min
Televisionation: VAB President and CEO, Sean Cunningham, on Audience Measurement
This episode features VAB President and CEO, Sean Cunningham. He discusses the organization’s criticisms of Nielsen’s audience-measurement methodology and why it believes there is a “crisis in confide...
6 Mar 202242min
Televisionation Friday NPR Chief Marketing Officer, Michael Smith
If you can hear the opening music for “Car Talk”, “Morning Edition” or “All Things Considered,” you gotta know that being the Chief Marketing Officer for NPR like Michael Smith, my guest on the Friday...
6 Mar 202224min
Televisionation: Animation Historian and Journalist, Nancy Denney-Phelps
This episode features animation historian and journalist, Nancy Denney-Phelps. Among other things, she discusses the difference between US and European attitudes to animation and why the art form rece...
6 Mar 202233min
Televisionation Friday Fireside: Ben Tatta, President of Standard Media Index
Ben Tatta, President of Standard Media Index, is Rick’s guest on this edition of The Friday Fireside. Ben explains the movie premiere strategy behind Chevrolet‘s brilliant “Sopranos” Silverado EV Supe...
6 Mar 202228min
