The Art of the Brand

The Art of the Brand

The #1 Brand Strategy podcast for business owners, marketers, and anyone building a personal brand. Hosted by Camille Moore, the internet’s favourite branding expert, featured in Vogue Business, The New York Times, and CNN, and Phillip Millar, brand strategist, business scaling expert, and leadership coach. She builds the brands people choose. He scales the businesses behind them. Each week, they unpack the brands, consumer trends, and stories shaping business from viral campaigns to industry case studies. New episodes Weekly. Ready to build a brand people choose? Hit follow.

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Episoder(178)

Call Her Daddy: What Happens When Authenticity Has a Price Tag?

Call Her Daddy: What Happens When Authenticity Has a Price Tag?

In this episode, Camille Moore and Phillip Millar analyze the “Call Her Daddy” brand and explore the fine line between authenticity and performative branding. How did a podcast built on raw, unapologe...

10 Jan 202517min

CGI: The Trend Your Brand Can't Afford to Ignore in 2025!

CGI: The Trend Your Brand Can't Afford to Ignore in 2025!

CGI has taken the marketing world by storm, and it’s time your brand got on board! In this video, we dive into how top brands are using cutting-edge animation to revolutionize their storytelling, from...

6 Jan 202515min

Jaguars Rebrand Bust: A Different Take on the Debacle

Jaguars Rebrand Bust: A Different Take on the Debacle

The Jaguar rebrand has been widely discussed, but what went wrong? In this video, Camille and Phillip offer a unique perspective on the Jaguars' rebranding misstep and what we can learn from it. From ...

3 Jan 202531min

2025 Branding Trends You Must Know for Business Success!

2025 Branding Trends You Must Know for Business Success!

As we kick off 2025, it's time to gear up for the branding trends that will define the year ahead. In this video, I’m breaking down the must-know branding predictions every business owner needs to sta...

2 Jan 20254min

Matilda Djerf Scandal: Do Powerful CEOs Need to Be Likable?

Matilda Djerf Scandal: Do Powerful CEOs Need to Be Likable?

The Matilda Djerf scandal: A fresh perspective on the reality that powerful CEOs don’t have to be likable. In this episode, Camille Moore and Philip Millar discuss how the 24-year-old influencer built...

2 Jan 202519min

Guinness Case Study: When Brand is Religion

Guinness Case Study: When Brand is Religion

In this episode of "The Art of the Brand" We explore what makes a brand truly iconic. Using Guinness as a case study, they delve into the power of cultural alignment, storytelling, and creating memora...

2 Des 202437min

Evolving Creatively: How Dan Rodo Mastered the Art of Reinvention

Evolving Creatively: How Dan Rodo Mastered the Art of Reinvention

In this episode of The Art of the Brand, Camille Moore sits down with Dan Rodo, the creative force behind The Danocracy and Shot and Forgot, to explore the journey of content creation over 12 years. F...

2 Des 20241h 28min

Cracking the Brand Code: The IKEA Playbook for Cult Success

Cracking the Brand Code: The IKEA Playbook for Cult Success

In this episode of The Art of the Brand, marketing experts Camille Moore and Phillip Miller delve into the fascinating case study of IKEA—a brand that revolutionized furniture retail and became a glob...

28 Nov 202423min

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