The Magic of a Strong Personal Brand
Why your personal brand is more important than you think. In this episode, Camille Moore and Phillip Millar dive deep into the importance and value of a personal brand. Most businesses are spending to...
10 Apr 202410min
Target Market Personas Are Dead!
In today’s episode, Camille Moore and Phillip Millar dig into target market personas and why they are dead. Learn about the power of shared values and how to make your marketing more effective by wide...
10 Apr 202420min
The Importance of Strategy
The importance of strategy. On today’s episode, Camille Moore and Phillip Millar extinguish the marketing dumpster fire that often occurs because businesses skip over strategy. Good marketing is tacti...
2 Apr 202441min
This is a HUGE Brand Killer!
In today's episode, Camille and Phillip explore how businesses can effectively navigate the complex world of digital marketing and how to take risks to stand out. When Businesses are making marketing ...
18 Mar 202426min
Broken Brands Won't Fix Themselves
Branding Critical Error #3 - False Attribution Theory, a common pitfall in brand management where incorrect reasons are assigned for a brand's success or failure. Camille and Phillip discuss Brand rej...
15 Mar 202432min
Mastering Marketing Budgets 101: Are You Over Spending?
Most companies have no idea how much they should be spending on marketing-- and you are probably also making a major spending mistake. This episode is completely focused on how to create a strategic m...
16 Feb 202426min
Are AdWords and PPC Irrelevant in 2024?
In this episode, Camille and Allister discuss the relevance of Google AdWords for small businesses. They explore the challenges faced by smaller businesses in competing with larger competitors and the...
7 Feb 202418min
The Death of Quiznos
In this episode, Camille Moore and Phillip Millar dive into the dumpster fire of Quiznos’ marketing. If you haven’t seen the resurgence of Quiznos' "Sponge Monkeys" marketing campaign, you must stop w...
2 Feb 202424min
