The Ordinary LIED
This week on Art of the Brand, Camille and Phillip unpack one of the most dynamic episodes yet. From Victoria’s Secret’s unapologetic return to form to The Ordinary’s “anti-industry” campaign (that’s ...
22 Okt 20251h 19min
Why Lululemon Is Failing and What Trump Gets Right
This week on Art of the Brand, Camille and Phillip unpack why Lululemon’s stock is down 57%, what Dior’s logo change really signals for fashion, and how AI is reshaping (and limiting) creativity. From...
17 Okt 20251h 18min
I Lost My TikTok: The Truth About Platform Dependency
This week on Art of the Brand, Camille and Phillip unpack the biggest shifts shaping media, luxury, and marketing today. From losing a 4-year TikTok account overnight to Cartier’s first Love Bracelet ...
9 Okt 20251h 5min
Why Gucci Thrives and Apple Fails
This week on Art of the Brand, Camille and Phillip return from Italy with fresh insights on what timeless brands get right—and why giants like Apple are getting it wrong. From the Grand Tremezzo’s ora...
6 Okt 20251h 4min
From Just Do It to Why Do It: The Fall of Nike
This week on Art of the Brand, Camille and Phillip take aim at the giants: Nike’s “Why Do It” campaign, Target’s mushy middle, department stores stuck in the past, and Vogue’s gamble on quality over q...
16 Sep 202550min
How Lip Balm Became the #1 Beauty Product
This week on Art of the Brand, Camille and Phillip break down the smartest and dumbest moves in beauty and wellness right now. Summer Fridays turned lip balm into a gateway product and took the #1 spo...
10 Sep 20251h
Why Luxury Brands Are Dying (and What Founders Can Learn)
This week on Art of the Brand, Camille and Phillip unpack why luxury brands like Louis Vuitton are chasing beauty counters, why Abercrombie’s NFL deal signals a comeback, and what most founders get wr...
5 Sep 202534min
The Caitlin Clark Problem No One Wants to Talk About
In this episode of Art of the Brand, Camille and Phillip unpack the branding disaster unfolding inside the WNBA. Instead of embracing Caitlin Clark—the player driving ticket sales, TV ratings, and cul...
26 Aug 202517min
