Marketing Momentum: Why Your Contact Form Isn't Converting
Getting someone to your website is hard. Getting them to fill out your contact form is even harder. In this episode, Lance explains why contact forms often create hesitation for visitors and how small...
18 Mar 3min
Marketing Momentum: AI Visibility is Inconsistent
Everyone wants to know if their brand is showing up in AI tools. New research from SparkToro shows AI recommendations are highly inconsistent. Ask the same question repeatedly, and you’ll likely get d...
11 Mar 4min
Marketing Momentum: Alternative Pages - Your New Hot Lead Pipeline
Some of the highest-intent searches in Google include your competitors’ names. In this episode, Lance explains why alternative pages attract buyers who are already evaluating options. He breaks down ...
4 Mar 3min
Marketing Momentum: Add a TL;DR
Most blog posts hide the real answer too far down the page. This episode covers a simple content upgrade that improves trust, engagement, and clarity in Google and AI search. Learn why skimmers matter...
25 Feb 3min
Marketing Momentum: Know What You're Up Against
Before investing in SEO, you need to know what you’re actually up against. This episode walks through a simple process to measure how competitive a topic really is using Semrush. Learn how to evaluat...
18 Feb 3min
Marketing Momentum: AI Visibility Scores Are Vibes, Not Signals
AI mention tracking tools promise visibility and influence, but most of them can't be verified. In this episode, Lance explains why AI visibility scores and citation metrics fail basic trust checks a...
11 Feb 4min
Marketing Momentum: No Author = No Trust
This episode covers one of the most overlooked EEAT mistakes online: publishing expert content without making the expert obvious. Lance talks about why anonymous advice creates doubt for humans and we...
4 Feb 4min
Marketing Momentum: Forget the Funnel. Build the Ecosystem.
This episode covers why the marketing funnel no longer reflects how people actually buy. Lance talks about the quiet lie behind funnel thinking and why buyers move in non-linear, unpredictable ways...
28 Jan 3min
