The Big Story

Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP.

19 Nov 202536min

We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.

13 Nov 202544min

New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new ...

6 Nov 202531min

With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understa...

30 Okt 202534min

Now that the Google Privacy Sandbox is officially gone, we take the time to reflect on the project's complicated legacy (and our favorite memories of the deceased).

23 Okt 202547min

Shortly after Trade Desk CEO Jeff Green said the DSP would splinter off from Prebid, he showed up at the Prebid Summit. Then, at ScreenShift, we learn what the TV industry thinks about AI.

16 Okt 202542min

With its OpenAds wrapper, The Trade Desk is putting roots into ad tech's sell side. But publishers are wary.

10 Okt 202535min

Live from New York at Programmatic IO, the AdExchanger editorial team debriefs what ad tech's brightest minds are saying and doing around AI and measurement.

2 Okt 202532min