Prog IO Live: AI, But With A Human Gut Check
Recorded live on the Programmatic IO stage in Las Vegas, the editorial team recaps the trends that dominated our conference: marketers adopting AI and finding truth through measurement.
23 Mai 202532min
The AI Imperative Behind GroupM's "Restructuring"
GroupM is in the middle of "restructuring," as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?
15 Mai 202535min
The CTV DSP
Does a connected TV DSP need lower take rates? Inside the battle among DSP's to take on The Trade Desk's dominant market position. Plus: an on-the-ground report from the TV NewFronts.
8 Mai 202536min
The Tariffs And The TV Upfronts - E340
Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV spending will be flat to up. Emarketer analyst Ross Benes unpacks these findi...
1 Mai 202538min
The Ad Tech Verdict On Google And Third-Party Cookies
Google's SSP and ad server businesses have been ruled monopolies. Plus, Google Chrome isn't going to change its third-party cookie opt-ins, preserving their utility for marketers. Go inside this momen...
23 Apr 202535min
Ta-Ta To US Temu Ads
Temu pulled back on its US ad spend this week, as tariffs loom. Plus, in France, the ATT prompt was deemed anticompetitive and, as a result, will likely need to be changed.
18 Apr 202536min
Riffing On Tariff Tiffs And Risks As Uncertainty Reigns
The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any potential growth in US ad spending this year. Plus, how retail media and other emerging channels could be ...
10 Apr 202537min
Bots And Games Are Back (For Ad Tech)
What's old is new. Time is a flat circle. Trends are cyclical. Choose your idiom, because this week's episode grapples with two topics that are back in style (so to speak): bot traffic and the tantali...
3 Apr 202534min
