Ama Amo-Agyei with Rory Sutherland and Elfried Samba on founders and the cost of success
Ama Amo-Agye scaled Plantmade from £100 to £13m — and discovered that success changes the rules faster than founders expect.Ama joins Rory Sutherland and Elfried Samba to explore how the skills that d...
29 Des 20251h 26min
Rory Sutherland, Elfried Samba and Lottie Whyte on founder focus and knowing your customer
Growth stalls when founders lose focus.Lottie Whyte, founder of MyoMaster, joins Rory Sutherland and Elfried Samba to unpack how simplifying the business, listening to real demand, and saying no to op...
12 Des 20251h 15min
Rory Sutherland, Elfried Samba and Nicholas Gruen on why systems break and how to fix them
This episode of The Bottleneck Podcast discusses the toxic nature of modern politics. Economist Nicholas Gruen joins Rory Sutherland and Elfried Samba to explain why debating now feels like a never-en...
24 Nov 202548min
Rory Sutherland, Elfried Samba and Ben Francis on building a billion dollar brand
This episode of The Bottleneck Podcast explores what it really takes to build a billion-dollar brand. Ben Francis MBE, founder and CEO of Gymshark, joins Rory Sutherland and Elfried Samba to discuss h...
12 Nov 20251h 21min
Rory Sutherland, Elfried Samba and Jess Butcher MBE on the age of distraction
This episode of The Bottleneck Podcast explores how our digital world has turned attention into the ultimate commodity. Jess Butcher MBE, founder of Scroll Aware, joins Rory Sutherland and Elfried Sam...
3 Nov 20251h 44min
Rory Sutherland, Elfried Samba and Max Osborne on marketing's next wave
This episode of The Bottleneck Podcast dives into the uneasy relationship between creativity and data in modern marketing. Max Osborne, co-founder of This That, joins Rory Sutherland and Elfried Samba...
20 Okt 20251h 42min
Rory Sutherland, Elfried Samba and Timothy Armoo on the future for influencers
This episode of The Bottleneck Podcast explores the future of influence — who really holds it, how it’s shifting, and what that means for brands. Timothy Armoo, founder of Fanbytes, joins Rory Sutherl...
6 Okt 20251h 32min
Rory Sutherland, Elfried Samba and Jordan Schwarzenberger on scaling the Sidemen
This episode of The Bottleneck Podcast explores how creators turn audiences into real businesses — and why many struggle to grow. Jordan Schwarzenberger, manager of The Sidemen, reveals how they built...
22 Sep 20251h 17min
