The Brand Marketing Show

The Brand Marketing Show

Welcome The Brand Marketing Show. The show for the creators. The innovators. The ones who wake up at 3am with an idea that won't let go and refuse to accept "that's just how it's done." Who sketch prototypes on napkins and turn kitchen tables into laboratories. Who look at every "impossible" and whisper back, "watch me." You don't just create products. And you understand that people don't fall in love with features and benefits. They fall in love with the future you're building. The problems you're solving. The way you make them feel when they hold your creation in their hands. And you're determined to make them feel something extraordinary. Some might call you perfectionists. Dreamers. Disruptors. We call you the future. Because while the world is drowning in ordinary, you're busy crafting extraordinary. While mass market settles for mediocre, you're obsessing over every detail that transforms a simple product into an experience people can't stop talking about. I'm Cath Langman, and I'm here to lift the lid on what's possible when innovation meets obsession. When purpose meets profit. When the crazy idea in your head becomes the must-have product in their hands. Are you ready to turn your vision into their obsession? Let's go.

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Episoder(345)

How One Baby Brand Transformed an Industry and Grew Exponentially

How One Baby Brand Transformed an Industry and Grew Exponentially

What do you do when you've just given birth to your first baby, it's the middle of Covid lockdowns and you're struggling with mastitis and can't feed your baby?   Well, if you're my guest today, you i...

15 Okt 202436min

Use This Simple Daily Framework To Create Profitable Growth

Use This Simple Daily Framework To Create Profitable Growth

Recently I was chatting with one of my past Mastery clients who I now count as a good friend and she was telling me about one of her stockists, an ecommerce retail store in a very specific niche.   Th...

8 Okt 202430min

How The Waste-Free Home More Than Doubled Their Growth In 6 Months

How The Waste-Free Home More Than Doubled Their Growth In 6 Months

When you first launch a business, everything feels new and shiny and exciting. But also slightly terrifying and overwhelming because you don't know anything about growing a business yet.    But when y...

1 Okt 202437min

How A Giveaway Can Help Sell More Product In Your Online Store

How A Giveaway Can Help Sell More Product In Your Online Store

There are a tonne of things you can do to help grow your customer base in your eCommerce business.    Strategies that increase credibility and trust, like social proof, media coverage, awards or being...

25 Sep 202431min

How To Make Money In Your Online Store: Social Media Vs Email List

How To Make Money In Your Online Store: Social Media Vs Email List

What if I told you that you're just one email away from boosting your revenue by thousands! The moment you shift your focus towards growing and nurturing your email list instead of chasing social medi...

19 Sep 202433min

"I Hired A French Chocolatier!" The Sweet Success of Building A Food Brand

"I Hired A French Chocolatier!" The Sweet Success of Building A Food Brand

I'm sure we can all agree that building a business is hard work. As my Gran used to say, if it was easy, everyone would do it.    But, when things get hard, or when we try things that don't work out h...

11 Sep 202437min

Why This Simple Ad Strategy Is Boosting Results For Ecommerce Brands

Why This Simple Ad Strategy Is Boosting Results For Ecommerce Brands

The other day, I read the report a business buddy received from their ad agency. It said "this traffic ad isn't converting but the traffic is good because it's feeding your retargeting campaign." Only...

5 Sep 202426min

How To Go From Problem To Product, Shark Tank & World Domination

How To Go From Problem To Product, Shark Tank & World Domination

There's an old saying that necessity is the mother of all invention, and in my experience, some of the coolest, most innovative products have been invented to solve specific problems and needs.    I l...

28 Aug 202445min

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