You don't get to decide if your brand is premium
You don't get to decide if your brand is premium – your customer does. In this episode of The Brand Marketing Show, Catherine Langman unpacks how the premium verdict is actually reached: why "differen...
9 Jul 34min
Reward the behaviour, don't discount the product: how premium brands can be generous without devaluing
68% of the orders in a typical sale come from customers who would have paid full price anyway. That's one of the findings from a major new dataset by Klaviyo and ProfitPeak, and it's the starting poin...
2 Jul 30min
Busy Isn't Growing: Why Working Harder Stopped Moving the Needle
Two founders. Opposite problems. The exact same fix. One spent five hours on a single Reel that disappeared by Thursday. The other pulled right back to 'sign of life' posts while she worked out a pivo...
25 Jun 26min
Your ad got my click. Here's what won the sale.
Catherine Langman spent two weeks shopping the end-of-financial-year sales as her own ideal customer – and clicked plenty of ads that never made the sale. This episode is a live case study of how prem...
18 Jun 28min
Is it your ads, or is it the RBA?
Your revenue dips, your first instinct is to blame the ads – and for premium brands, that instinct is often wrong. When Meta and Google soften at the same time with clean changelogs, the problem usual...
16 Jun 15min
Why 'just broaden your appeal' is a trap for premium brands
Four conversations with four premium brand founders this week all traced back to the same advice from a big group coaching program: chase the angle with the most mass appeal. For a premium brand, that...
11 Jun 19min
597 New Customers In One Month – Why It Was Our Worst
In one month, Catherine's skincare brand Indagare brought in 597 new customers – and it was one of the worst months the business had. In this episode of The Brand Marketing Show, Catherine opens her o...
4 Jun 28min
"You'll Never Be Successful Working From Home" (My Sliding Doors Moment)
Twenty-one years ago, heavily pregnant and launching her first business from her kitchen table, Catherine Langman's old boss told her she'd never be successful working from home. In this personal epis...
28 Mai 22min
