Online Store Stuck in Hustle Mode? Here's What's Actually Blocking Your Growth
Have you ever looked at your sales and thought, "Why is this STILL not working?" Maybe you're stuck in a cycle of posting non-stop on socials, throwing out the odd discount, tinkering with your websit...
20 Jun 202528min
Oxytocin Over Clicks: How to Use AI Without Losing the Human Touch in eCommerce
We need to talk about AI. More specifically, what AI is doing to the way we market and connect in eCommerce—and why so many brands are getting it wrong. Not in a "robots are taking over" doomsday kind...
11 Jun 202522min
Meta's Game-Changing Update: What It Means for Your Ads—and Your Sales
If you've been feeling like your Meta ads are a bit hit and miss lately—or you've just noticed things aren't working like they used to—you're not imagining it. There has been a major shift. Meta has o...
11 Apr 202524min
How I Grew My Ecommerce Beauty Brand By 200% In Just 6 Months
Today, I'm pulling back the curtain on how I took my newly acquired skincare brand, Indagare Natural Beauty, and grew it by 200% in just six months. The past year hasn't been an easy time in eCommerc...
27 Mar 202532min
How Our All-Female Team is Bucking the Return to Office Trend—An International Women's Day Special
As International Women's Day 2025 approaches, the theme, 'Accelerate Action for Gender Equality', resonates deeply with me. Having spent over a decade working predominantly with female founders, I've ...
5 Mar 202528min
How To Boost Ecommerce Sales During The Quietest Month Of The Year
If you've been feeling the pinch this month, you're not alone. February is historically the slowest month for eCommerce sales. For starters, it's the shortest month of the year, and most consumers ...
27 Feb 202529min
In A Cashflow Crunch? Discounting Is Not The Solution...
Do you remember back in the COVID boom years when eCommerce felt like an endless money machine? Customers were stuck at home and governments were handing out cash. So customers had lots of free time...
20 Feb 202533min
Agency vs Freelance vs DIY (& my $15,000 costly mistake! 👀)
When it comes to launching and growing your e-commerce brand, other than your cost of goods, the two biggest expenses of operating your business will be fulfillment and marketing. Now, we all know v...
12 Feb 202527min
