09: Brand DIY: How to Build a Powerful Brand with Marc Stoiber
The biggest part of branding is figuring out the promise that you make to a consumer and the expectation they have, this is almost every single time, the first place where an entrepreneur screws it up...
15 Mar 202136min
08: Brand Chemistry & Authenticity: Attracting the Right Clients with Laura Beauparlant
If you are selling a product, you are selling a commodity. And in the end, you are most likely selling the same thing every other company is selling. So why should people buy from you? Branding is the...
8 Mar 202145min
What is a Customer Persona & How Do You Create One? | Behind the Brand
Everything in branding starts and ends with your audience. Who are they? Where do they live? What do they drive? What do they read? What do they do? How do they feel? And what do they want? Your custo...
1 Mar 202129min
07: A Data-Centred Approach to Brand Storytelling with Andrés López-Varela
There's no point in embarking on a brand strategy unless its impact can be measured. Make sure to shape your brand story around quantifiable unique audience demand. If you do this then you are going t...
22 Feb 202154min
06: How to Grow A Sticky Brand with Jeremy Miller
Do you have brand clarity? Are you able to describe your business and what makes it unique in 10 words or less? And if you have simple clarity do you know how to amplify that message? In this episode,...
15 Feb 202145min
Five Mistakes I Made Before Launching My Brand | Behind the Brand
Everyone talks about their triumphs, but what about their mistakes? Well, let's be real, everyone makes mistakes, and it’s important to learn from them to better yourself and your business. Mistakes a...
8 Feb 202122min
05: Start with Strategy: The Principles of a WildStory Brand with Marc Gutman
Guess what, if your brand strategy is bad, it usually ends up showing up in your marketing. Are you wondering why you aren’t getting results on social media? Why your Facebook ads aren’t working? If y...
1 Feb 202158min
04: The Art of Brand Storytelling with Cassandra Le
What is brand storytelling? And what do you exactly need to know before you hire a copyrighting studio? In this episode, Cassandra and I talk about the importance of brand storytelling; the difference...
25 Jan 202140min
