The Brief Ep 17: Compound creativity – the power of consistency with System1
As the saying goes, ‘the only constant in life is change’, but research from System1 and the IPA shows that consistency is key when it comes to effective advertising. As we enter a new age of effectiv...
22 Jan 20251h 1min
The Brief: 2024 in review
In this special year-end episode of The Brief, host Ellis Bird looks back on some of her favourite moments from the podcast in 2024. Reflecting on the most impactful discussions and interviews, Ellis ...
17 Des 202411min
The Brief Ep16: Ignite success - how to build a culture of effectiveness
‘Effectiveness’ feels like the word of the moment in the world of marketing, but it’s so much more than a buzzword. It can bring value and reward to clients, agencies, and the people working in them. ...
28 Nov 202450min
The Brief Ep15: Copilot wrote this title - AI-powered search unleashed with Microsoft
AI is one of the fastest evolving technological advancements, and its impact is being felt across multiple touchpoints, including search. Both frontend and backend, AI is changing the game when it com...
31 Okt 202452min
The Brief Ep 14: Beyond the millennial - expanding audiences and building trust with Ruggable
In 2021, washable rug brand Ruggable launched in the UK after steadily growing in the US. With a big focus on filling the social feeds of millennials, the brand is looking to grow its audiences throug...
2 Okt 202443min
The Brief Ep 13: Note to self – how the Electoral Commission changed the nation’s behaviour
In 2022, the Elections Act introduced a huge change for in-person voting – voters would now be required to present eligible photo ID at polling stations or face being turned away. The Electoral Commis...
21 Aug 202450min
The Brief Ep 12: Creating connections – how CrossCountry is bringing the human touch to rail
Somewhere along the way, travel got more about getting from A to B than recognising the role it plays in our bigger journeys. Determined to put the human touch back into train travel, the team behind ...
11 Jul 202449min
The Brief Ep 11: Funny Bones - is advertising rediscovering its sense of humour?
A few years ago, advertising got pretty serious, and for good reason. But now the industry is rediscovering its funny bone as brands look to create laughter, joy and connection with audiences. There’s...
11 Jun 202432min
