The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Episoder(426)

Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete

Emily Silver (Dick's Sporting Goods) | A Brand That Believes That Every consumer is an Athlete

Today's guest on The CMO Podcast is Emily Silver, the SVP and Chief Marketing & Athlete Experience Officer at Dick’s Sporting Goods, the $13 billion-by-revenue retailer. Dick’s was founded by Dick Sta...

2 Okt 202449min

Emily Ketchen (Lenovo) | Bringing Kindness to the World's Largest PC Company

Emily Ketchen (Lenovo) | Bringing Kindness to the World's Largest PC Company

The guest today on The CMO Podcast is Emily Ketchen, the Chief Marketing Officer and VP of Intelligent Devices Group and International Markets for Lenovo. The Intelligent Devices Group–as you might ex...

25 Sep 202446min

Kate Cronin (Moderna) | Pioneering Biotech Company and their Software of Life

Kate Cronin (Moderna) | Pioneering Biotech Company and their Software of Life

Fall means it's time for your annual flu and Covid shots! So, this week on The CMO Podcast, Jim welcomes Kate Cronin, the Chief Brand Officer for Moderna, the 14-year-old pioneering biotech company. M...

18 Sep 202454min

Ramon Soto (Northwell Health) | Upsetting the Status Quo of Healthcare in America

Ramon Soto (Northwell Health) | Upsetting the Status Quo of Healthcare in America

This week on The CMO Podcast, Jim welcomes Ramon Soto, Chief Marketing and Communications Officer at Northwell Health, Based in New York, Northwell Health is one of the largest health-care providers i...

11 Sep 202454min

Maya Wasserman (Sony Electronics) | Telling the Story of Sony Today from Your Home to the NFL

Maya Wasserman (Sony Electronics) | Telling the Story of Sony Today from Your Home to the NFL

The guest this week on The CMO Podcast is Maya Wasserman, the Head of Marketing for Personal Entertainment, Home Entertainment and Brand Marketing for Sony Electronics. Maya oversees a large scope of ...

4 Sep 202445min

Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders

Pedro Ribeiro (University of Notre Dame) | Building the Next Generation of Leaders

We're entering the beginning of a new school year and the American College Football season begins this weekend! For the first time in this podcast's history, Jim welcomes a CMO of sorts from a large U...

28 Aug 202450min

Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF)

Penn State Panel | Dana H. Born (US Air Force), Wanda Bryant Hope (Johnson & Johnson), and Paula Garcia Todd, (IFF)

For this week’s episode, The CMO Podcast returns to Penn State University–Jim's MBA alma mater–for a live panel discussion on authentic leadership. This panel wrapped up another successful annual Alum...

21 Aug 20241h 5min

Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need

Isabelle Sakai (Mark Anthony Brands) | Discover and Move Fast on an Unmet Need

This week, Jim welcomes Isabelle Sakai–the Global Chief Marketing Officer of Vancouver-based Mark Anthony Brands–to The CMO Podcast. The company was founded in 1972 by Anthony von Mandl. Mr. von Mandl...

14 Aug 202449min

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