The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Episoder(427)

Jocelyn Johnson (Girl Scouts of the USA) | Learn, Earn and Return

Jocelyn Johnson (Girl Scouts of the USA) | Learn, Earn and Return

Jocelyn Johnson is the Chief Marketing Officer of the Girl Scouts of the USA. Girl Scouts sell about 200 million boxes of cookies—nearly $800 million worth—during each cookie season. But there's so mu...

15 Mar 202356min

Angela Zepeda (Hyundai Motor America ) |  A Leader Must Set the Standard

Angela Zepeda (Hyundai Motor America ) | A Leader Must Set the Standard

Angela Zepeda is the Chief Marketing Officer of Hyundai Motor North America. Hyundai is a trending brand – it just finished a record 2022 in vehicle sales, following a record 2021. Hyundai Motor Compa...

8 Mar 202347min

Michelle Taite (Mailchimp) | Leading a Brand Through an Acquistion

Michelle Taite (Mailchimp) | Leading a Brand Through an Acquistion

Michelle Taite is the Chief Marketing Officer of Intuit’s Mailchimp. Mailchimp is an all-in-one marketing, automation and email platform for growing businesses, with a special focus on small and mediu...

1 Mar 202352min

Super Bowl LVII Marketing Roundtable Discussion

Super Bowl LVII Marketing Roundtable Discussion

It's the CMO Podcast's fourth annual Super Bowl Roundtable Discussion, where important marketers give their insights into the creation of their Super Bowl ads and the success of marketing for the big ...

22 Feb 20231h 6min

Dana Marineau (Rakuten) | Be a Believer in Brands

Dana Marineau (Rakuten) | Be a Believer in Brands

Dana Marineau is the Chief Marketing Officer of Rakuten, the leading shopping platform that gives Cash Back and offers deals and rewards in-store and online. Rakuten has 3,500 retailers on the platfor...

15 Feb 202354min

Jen Kavanagh (Philadelphia Eagles) | It’s All About Your Team

Jen Kavanagh (Philadelphia Eagles) | It’s All About Your Team

Jen Kavanagh is the SVP Marketing and Media for the Philadelphia Eagles, one of the most successful and storied teams in the National Football League. The Eagles got their start way back in 1933, and ...

8 Feb 202354min

Joel Yashinsky (Applebee's Neighborhood Grill & Bar) | Turning Around a Brand

Joel Yashinsky (Applebee's Neighborhood Grill & Bar) | Turning Around a Brand

Joel Yashinsky is the SVP and Chief Marketing Officer of Applebee’s. Applebee’s opened its first restaurant in 1980, and now has about 2,000 franchised locations globally. This is his sixth year as Ap...

1 Feb 202345min

Antonio Lucio (5S Diversity) | Reflections from a Marketing Legend

Antonio Lucio (5S Diversity) | Reflections from a Marketing Legend

Antonio Lucio is the founder of 5S Diversity, which is focused on building capabilities in marketing transformation and diversity and inclusion. He is also an Executive Fellow at Yale School of Manage...

25 Jan 202341min

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