The CMO Podcast

Don McGuire is the SVP and CMO for Qualcomm, the world’s largest wireless technology innovator. Chances are if you use a camera on your phone, use wireless headphones, play video games, make a phone call, or drive an electric car, you are likely using something Qualcomm invented. Don has a rich career in tech, working for companies like AT&T, Sprint, Cricket, Intel…and now Qualcomm. Jim and Don dive into Don's beginnings in telecommunications which started out selling cell phones when the only mobile phone at the time could be found as part of a luxury car. They delve into the skills he acquired from one position to the next, culminating in a broad scope and understanding of the intricacies of the industry, that eventually led him to the role of CMO. Plus infusing credibility in your marketing, the CEO/CMO relationship, the alignment of business and marketing goals, the value of brands owning their narrative, and more.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

19 Jan 202243min

Guy Kawasaki is the Chief Evangelist at Canva, the easy-to-use graphic design platform that prides itself on giving its users the tools and knowledge to make graphic design as simple as possible. Guy is a multi-hyphenate who is best known for his stints at Apple—being the software evangelist from 1983-1987—and returning to become their Chief Evangelist in 1995-1997. He has also worked, invested and advised other exciting companies, as well.In this wide-ranging conversation, Guy talks about why people should not try and replicate Apple's success—and what all successful companies have in common. He also talks about what drew him to Canva and his core beliefs on marketing.Guy has a podcast titled "Guy Kawasaki’s Remarkable People Podcast." In each episode, Guy speaks to thought leaders, legends and iconoclasts. New episodes of his podcast come out every Wednesday morning on Apple Podcasts, Spotify or wherever you get your podcasts. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

12 Jan 202245min

Lara Hood Balazs is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, and recently acquired e-mail marketing platform Mailchimp and credit score and reporting platform Credit Karma. Lara has a wide range of responsibilities at Intuit, overseeing the marketing for all of its products. In this conversation, Lara shares how she prioritizes and keeps track of all of her initiatives. She also discusses Intuit's corporate discipline and how they are always acting in the interests of their consumers.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Jan 202253min

Than Hartsock is the Director of Corn & Soybean Production Systems at John Deere. Not only is John Deere an iconic 184-year old company with nearly $40 billion in revenue, but it's also a world leader in providing advanced products, technology and services for those who are revolutionizing agriculture and construction.During Jim's time as a CMO, he discovered that one of the strongest partnerships for a business is when marketing and R&D come together. In this conversation, Than talks about how he works with the marketing department to make sure everyone is on the same page. This discussion is a great example of the benefits that come out of R&D and marketing teams coming together.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Des 202146min

Aron North is the Chief Marketing Officer of Mint Mobile. Mint Mobile is a private telecommunications company that sells mobile phone services and has grown 90,000% in the last five years—and one of its largest owners is actor Ryan Reynolds. In this conversation, Aron talks about working with Ryan Reynolds—and how Mint and Ryan work together to engage with their consumers. Aron also talks about how his tenure at Taco Bell gave him great insights into engaging with consumers and how his "outside in thinking" gives him a competitive edge. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Des 20211h

Jessica Robertson is the Chief Content Officer at TOGETHXR which is a brand-new media and commerce company with a mission to feature a diverse and inclusive community of game-changers, culture shapers, thought leaders, and barrier breakers. The founders of TOGETHXR are four world-class athletes, all Olympic Gold Medalists, Alex Morgan, Chloe Kim, Sue Bird, and Simone Manuel. Their objective is to disrupt the inequitable pattern in sports and media—only about 4% of sports coverage is women's sports. In this conversation, Jessica talks about the impact storytelling has on DE&I and what marketers and executives can learn from great storytelling—especially when it is rooted in purpose. The CMO Podcast DEI mini-series is brought to you in partnership with Deloitte Digital and their new offering, Ethos. At Ethos, we work alongside the world’s leading business leaders to create purpose-driven innovations that connect your brand’s purpose with your audience’s priorities. To learn more about Ethos, www.deloittedigital.com/ethos.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Des 202143min

Ricky Engelberg is the CMO at Vista (formerly known as VistaPrint), the $1.4 billion brand that helps small businesses grow and prosper by offering a range of services including marketing material signage to graphic design services. In this conversation, Ricky talks about his deep passion for brand marketing and why marketers need to be brand evangelists. Ricky shares how working with founders at Nike and Vista gave him a richer vision for the brands he has worked on—and more.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Des 202147min

Michelle (Cervantez) Van Slyke is the Sr. Vice President of Marketing & Sales at The UPS Store, a subsidiary of UPS and the nation’s largest retail network of shipping, postal, printing and business service centers. Michelle has held this role for nearly 12 years, leading all marketing for a network of more than 5,000 retail locations and overseeing their ambitious store redesigns to meet the growing needs of consumers.In this conversation, Michelle talks to Jim about how she and her team learn from store associates to better serve customers. She also talks about working with her parent company's CMO to achieve a singular vision for the company—plus, how she manages such a large scope of responsibilities.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Des 202154min