The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Episoder(435)

Tracy Stallard (Anheuser-Busch InBev) | Winning Creativity Conversation from Cannes Lions

Tracy Stallard (Anheuser-Busch InBev) | Winning Creativity Conversation from Cannes Lions

Tracy Stalllard is the Global VP, Experiential and the head of the In House Agency (draftLine) at Anheuser-Busch InBev. AB InBev is the largest brewer in the world. You might have heard of Budweiser, ...

25 Jul 202240min

Melissa Selcher (LinkedIn) | Marketing for an Indispensable Brand

Melissa Selcher (LinkedIn) | Marketing for an Indispensable Brand

Melissa Selcher is the SVP and Chief Marketing and Communications Officer at LinkedIn. Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft i...

20 Jul 202244min

Cannes Lions Roundtable | Creativity and Curiosity at Cannes

Cannes Lions Roundtable | Creativity and Curiosity at Cannes

At the Cannes Lions International Festival of Creativity in France, Jim hosts 2 marketing leaders who soaked up many lessons from the festival. It's Jill Kramer (Chief Marketing and Communications Off...

18 Jul 202237min

Mathilde Delhoume-Debreu (LVMH) | The Five D's to Clarify Purpose

Mathilde Delhoume-Debreu (LVMH) | The Five D's to Clarify Purpose

Mathilde Delhoume-Debreu is the Global Brand Officer for LVMH, the biggest luxury brand company there is. They are the only company that has brands ("Maisons") in the five major luxury categories: fas...

13 Jul 202248min

Cannes Lions Roundtable | Jim's Fantastic Four on Creativity

Cannes Lions Roundtable | Jim's Fantastic Four on Creativity

Speaking in France at the Cannes Lions International Festival of Creativity, Jim hosts a roundtable of four fantastic marketing leaders. There's Dean Aragon (CEO Shell Brands International AG and Grou...

11 Jul 202239min

Laura Jones (Instacart) | Creative Design Thinking

Laura Jones (Instacart) | Creative Design Thinking

Laura Jones is the Head of Marketing at Instacart, the leading grocery tech company on the continent. Instacart is a 10-year-old business that makes it easier for millions of people to get their groce...

6 Jul 202245min

Alice Milligan (Morgan Stanley) | Be the CEO of Your Calendar

Alice Milligan (Morgan Stanley) | Be the CEO of Your Calendar

Alice Milligan is the CMO of Morgan Stanley, an over 85-year-old multinational financial services firm, with about $60 billion in annual revenue and a market cap of roughly $140 billion. In 2020, Morg...

29 Jun 202252min

Carl Loredo (Wendy's) | Listening is a Super Power

Carl Loredo (Wendy's) | Listening is a Super Power

Carl Loredo is the Chief Marketing Officer of The Wendy’'s Company, the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous b...

22 Jun 202252min

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