The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Episoder(428)

Carl Loredo (Wendy's) | Listening is a Super Power

Carl Loredo (Wendy's) | Listening is a Super Power

Carl Loredo is the Chief Marketing Officer of The Wendy’'s Company, the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous b...

22 Jun 202252min

Deloitte's Global Marketing Trends (Part 2) | Designing a Human-First Data Experience & Supercharging Customer Service With AI

Deloitte's Global Marketing Trends (Part 2) | Designing a Human-First Data Experience & Supercharging Customer Service With AI

In Part 2 of our two-part series discussing Deloitte's Global Marketing Trends report, Jim delves into the trend behind designing a human-first data experience and supercharging customer service with ...

15 Jun 202247min

Deloitte's Global Marketing Trends (Part 1) | Building An Intelligent Creative Engine

Deloitte's Global Marketing Trends (Part 1) | Building An Intelligent Creative Engine

This is the first installment of our two-part mini-series exploring Deloitte's Global Marketing Trends Report. This study is massive, and Deloitte surveyed over 1k executives (many of them C-Level), o...

8 Jun 202253min

Jenna Habayeb (IPSY) | Get Comfortable Being Uncomfortable

Jenna Habayeb (IPSY) | Get Comfortable Being Uncomfortable

Jenna Habayeb is Chief Brand Officer at IPSY/Beauty For All (BFA) Industries, a digitally native beauty tech company with a community of 20 million and growing. BFA is the parent company of the larges...

1 Jun 202245min

Devika Mathrani (NewYork-Presbyterian Hospital) | Be A Life Long Student

Devika Mathrani (NewYork-Presbyterian Hospital) | Be A Life Long Student

Devika Mathrani is the Chief Marketing & Communications Officer at NewYork-Presbyterian Hospital, a large and leading edge healthcare system with 2,600 beds, 6,500 physicians and 20K employees. NewYor...

25 Mai 202255min

Hiroki Asai (Airbnb) | Building A Functional Organizational Design

Hiroki Asai (Airbnb) | Building A Functional Organizational Design

Hiroki Asai is the Global Head of Marketing at Airbnb, the 15-year-old industry disruptor that not only changed travel and hospitality forever, but has also had a huge impact on how we live. You will ...

18 Mai 202249min

Kristin Patrick (Claire's) | Being A CMO With A CEO Mindset

Kristin Patrick (Claire's) | Being A CMO With A CEO Mindset

Kristin Patrick is the EVP and CMO at the youth-oriented, fashion and accessory company Claire's Stores, Inc. The firm goes to market with two brands, Claire’s and Icing, and has about 2,500 stores gl...

11 Mai 202248min

Allison Dew (Dell) | Creating The Next Generation of Talent

Allison Dew (Dell) | Creating The Next Generation of Talent

Allison Dew is the CMO and EVP at Dell Technologies. Dell was founded by Michael Dell in 1983 in his dorm room at the University of Texas Austin. It is now Dell Technologies, a $101 billion in sales g...

4 Mai 202251min

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