The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is a vYve Production.

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Episoder(439)

Office Hours: Trust | Suzi Watford (WSJ) & Ashley Reichheld (Deloitte Digital)

Office Hours: Trust | Suzi Watford (WSJ) & Ashley Reichheld (Deloitte Digital)

Trust is easily one of the most important and valuable building blocks for any brand or company today. But how is trust earned, maintained and measured? In this episode of Office Hours, Jim and his gu...

3 Nov 202144min

DE&I | Kwasi Mitchell (Deloitte)

DE&I | Kwasi Mitchell (Deloitte)

Kwasi Mitchell is the Chief Purpose Officer and a Principal at Deloitte Consulting, the largest professional services network in the world. As Cheif Purpose Officer, Kwasi oversees several important i...

1 Nov 202139min

DE&I | Carla Zakhem-Hassan (Citi)

DE&I | Carla Zakhem-Hassan (Citi)

In the first episode of our DE&I (Diversity, Equity, and Inclusion) mini-series, Jim speaks with Carla Zakhem-Hassan. This episode was recorded before Carla was appointed Chief Marketing Officer at JP...

28 Okt 202142min

Micky Onvural (Bonobos) | From CMO to CEO

Micky Onvural (Bonobos) | From CMO to CEO

Micky Onvural is the CEO of Bonobos, the largest clothing brand ever built on the web in the US. Bonobos was founded in 2007 and was acquired by Walmart in 2017. Micky joined Bonobos in 2016 as their ...

27 Okt 202154min

Coming Thursday: DE&I Mini-Series

Coming Thursday: DE&I Mini-Series

Diversity, Equity, and Inclusion are three words that many brands and companies have been talking about a lot since the events of 2020, but DE&I has been around for more than just a couple of years. I...

26 Okt 20211min

Heidi Cooley (Crocs) | Come As You Are

Heidi Cooley (Crocs) | Come As You Are

Heidi Cooley is the SVP and Chief Marketing Officer of Crocs, the iconic shoe company founded in 2002 and known for their signature clog design made from foam with several holes. In 2020, Crocs had $1...

20 Okt 202156min

Brian Rowley (Panasonic) | The Long Game

Brian Rowley (Panasonic) | The Long Game

Brian Rowley is the Vice President of Marketing at Panasonic System Solutions Company of North America. Panasonic is a major Japanese multinational electronics and technology corporation—and it may be...

13 Okt 202156min

Zena Arnold (Kimberly-Clark) | Startup Speeds at a CPG

Zena Arnold (Kimberly-Clark) | Startup Speeds at a CPG

Zena Srivatsa Arnold is the Global Chief Digital & Marketing Officer at Kimberly-Clark, the multinational personal care corporation with brands such as Kleenex, Kotex, Cottonelle, Huggies and many mor...

6 Okt 202154min

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