The CMO Podcast

Al Jansen is the Executive Vice President-Sales & Marketing for Butterball, the largest purveyor of turkey products in the United States. Al oversees marketing, product research and development, customer service, integrated business strategy and more!This is Butterball's busiest time of year, and on this Thanksgiving-themed episode, Jim and Al talk about all things turkey. From Butterball's eponymous turkey hotline which helps millions of consumers cook for their family on Thanksgiving, to building trust with consumers. In this conversation, Al talks about how his team plans for this time of year, and how Butterball lives and breathes by its team mentality. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

25 Nov 202056min

Vince Hudson is the SVP Global Brand Strategy and Marketing Operations at the 47 billion dollar multi-national financial services company, American Express. Before joining American Express Vince worked at Diago, BET, Samsung, P&G, and more!In this conversation, Vince tells Jim about what attracted him to brand management, and how the world of marketing is changing for the better. Vince also talks about successful product launches including Crest White Strips, and Prilosec. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

18 Nov 202050min

Thomas Ranese is the Vice President of Global Marketing for Uber which has a 62 billion dollar (by market cap) transportation and delivery company. This is an excellent episode from our second Uber executive on The CMO Podcast, and as an industry disruptor and innovator, the brand keeps redefining their mass effect on the world. In this conversation, Thomas talks about his experience from humble beginnings to the ivy league. Thomas worked at a lot of notable companies including the management consulting firm McKinsey & Company, Google, and many more. He began working at Uber right before COVID-19, and in this interview, he talks about how Uber is helping communities all around the world and working diligently to make sure their drivers are safe. Plus, how brands are evolving to do good work and make positive change.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the COVID-19 pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

11 Nov 202053min

Quinn O’Brien is the Worldwide Group President of Global Marketing and Brand for Lenovo. Lenovo is a $51 billion multinational technology company with 54,000 employees. Before joining Lenovo, Quinn spent 20 years at marketing agencies, and 11 of those at Ogilvy. Quinn discusses how his agency experience lead him and his team to create an innovative in house team creative team. In this conversation, Quinn tells Jim the most important trait he looks for when hiring a candidate for his team. He also talks about how curiosity drives his marketing campaigns, and how that helps informs his decisions. He also discusses how it's important to transform yourself and become your potential customer.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4 Nov 202056min

Prosperity Through Purpose is a series of the CMO Podcast that goes deep on brands finding success in their purpose-driven marketing, In this episode, we take a look at Panera Bread and their new subscription coffee program, and how Panera Bread has been growing since the COVID-19 outbreak. Joining Jim on this episode of Prosperity Through Purpose is Lisa Hillenbrand a growth consultant for The Jim Stengel Company, and Ryan Barker who is the founder and CEO of BERA. BERA created the first predictive brand tech that measures exactly what impacts profitability and brand awareness. Full disclosure, The Jim Stengel company is a partner and investor in The Bera Group. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2 Nov 202021min

Carla Hassan is the newly appointed Chief Marketing Officer at Citi. Carla has been with Citi since 2017 as their Chief Brand Officer, now she is focusing on merging the marketing and branding organizations to streamline Citi's messaging. Before joining Citi, Carla was the CMO at ToysRUs, PepsiCo and Kellogg’s.In this conversation, Jim and Carla talk about the importance of driving business by building the brand to drive growth. She also talks about how she lobbied Citi's leaders to change their marketing strategy by merging marketing and branding, how Citi plans on practicing performance through purpose, and how she plans to shine a light on inequality and reducing the pay gap at this role. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Okt 202054min

Carolyn Tisch Blodgett is the former Head of Global Marketing & Current Strategic Advisor at Peloton Interactive for Peloton, the premiere hardware and service exercise brand. For the past four years, Carolyn has led the marketing efforts for this kickstarter project that grew into a household name. In this conversation, Carolyn talks to Jim about how she spent those years creating the voice and marketing strategy for Peloton, and the journey of taking a startup to one of the most iconic lifestyle brands in this era. She also talks about how she built Peloton's marketing strategy from the ground up, and how to scale a startup brand to an international powerhouse. Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Okt 202053min

Shelley Haus is the Chief Marketing Officer at Ulta Beauty. This national beauty retail chain has more than 1,200 stores in the United States. Ulta Beauty is one of the fastest-growing retailers in the world and has done an excellent job connecting with their consumers during the COVID-19 pandemic. In this episode, Jim talks to Shelley about how Ulta Beauty was able to connect with consumers nationwide during the COVID-19 pandemic. She also talks about how the leadership team has been in touch more since COVID-19, and how Shelley's collaborative relationship with their CEO and CFO is fueling Ulta Beauty's success.Support our sponsor Deloitte and experience their guidance on resilience for brands in navigating the Covid-19 Pandemic. Learn more at Deloitte.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Okt 20201h 6min