The CMO Podcast

The CMO Podcast

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

The CMO Podcast is sponsored by Deloitte.

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Episoder(428)

Linda Boff (GE) | Engineering Magic & Solutions

Linda Boff (GE) | Engineering Magic & Solutions

Linda Boff wears many hats at GE (General Electric). She is their Chief Marketing and Communication Officer, VP of Learning & Culture, and President of the GE Foundation. GE is a 128-year old company ...

13 Mai 202040min

David Kidder (Bionic) | Leadership During Crisis

David Kidder (Bionic) | Leadership During Crisis

David Kidder is the co-founder and CEO of Bionic which is a company that helps large businesses scale and staff just like a startup. The first time David came on the podcast we spoke about how Bionic'...

11 Mai 202025min

Michelle Harmon-Madsen (AccuWeather) | When Your First Day On The Job Is A Crisis

Michelle Harmon-Madsen (AccuWeather) | When Your First Day On The Job Is A Crisis

Michelle Harmon-Madsen is the CMO of AccuWeather, a media company that provides commercial weather forecasting services around the globe. AccuWeather helps 1.5 billion people around the globe get thei...

6 Mai 202056min

Michelle Peluso (IBM) | Leadership During Crisis

Michelle Peluso (IBM) | Leadership During Crisis

Michelle Peluso is the SVP Digital Sales & Chief Marketing Officer at IBM. In this conversation, Michelle talks about how IBM is stepping up to the challenge of helping major companies and first respo...

4 Mai 202026min

Jocelyn Wong | The Importance of Reinvention

Jocelyn Wong | The Importance of Reinvention

Jocelyn Wong is the former CMO of the Lowes company, having been with the brand for the last 3 years. Before that, she was also the CMO of Family Dollar and a VP in the marketing department for Safewa...

29 Apr 202052min

Alex Josephson (Twitter) | Leadership During Crisis

Alex Josephson (Twitter) | Leadership During Crisis

Alex Josephson is the Global Head of Twitter Next, which is a Twitter's brand strategy team that consults companies and brands on the best ways to use Twitter for their campaigns. In this episode, of ...

27 Apr 202026min

Matthew Anderson (Roku) | Streaming During COVID-19

Matthew Anderson (Roku) | Streaming During COVID-19

Matthew Anderson is the CMO of Roku one of the most popular manufacturers of streaming set top boxes and Smart TV operating systems. Matthew has been the CMO of Roku since 2013 and has overseen the gr...

22 Apr 202054min

Pedro Earp (AB InBev) | Leadership During Crisis

Pedro Earp (AB InBev) | Leadership During Crisis

In our first episode of 'Leadership During Crisis,' Jim invites AB InBev's CMO Pedro Earp back on the show to talk about the initiatives they are taking in response to the COVID-19 pandemic. Along wit...

20 Apr 202019min

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