SEO Pet Peeves
In episode 7 of The Crux, Taylor Caldron and David Oltean discuss their biggest SEO pet peeves, including website design shortcomings, shady sales practices, link-buying schemes, and annoying lingo.
19 Jun 202022min
Digital Marketing Strategy During COVID-19
In The Crux's 6th episode, Jeremy Lopatin and Robbie Bolog discuss the challenges for B2B digital marketers during the COVID-19 pandemic, including budget cuts, advertising messaging during a crisis, ...
13 Apr 202025min
SEO in 2020: Algorithm Updates, Featured Snippet Changes and Trends
In episode 5 of The Crux, Taylor Caldron and David Oltean of Climb's SEO team discuss Google's recent search algorithm updates, changes to featured snippets and SEO trends to expect in 2020.
20 Mar 202022min
How to Hire a Digital Marketing Agency
In the Crux's fourth episode, Robbie Bolog and Climb Marketing President Jeremy Lopatin discuss reasons to consider hiring a digital marketing agency and how to determine if a prospective agency is th...
19 Feb 202022min
Organizing Paid Search Accounts
In the Crux's third episode, Robbie Bolog and Riley Duncan of Climb Marketing's Digital Advertising team discuss their approach to structuring Paid Search accounts for streamlined management and posit...
15 Jan 202020min
Where to Start with SEO Research and Discovery
In The Crux's second episode, Taylor Caldron and David Oltean of Climb Marketing's SEO team discuss their initial approach and thought process when diagnosing the state of Search Engine Optimization o...
13 Des 201916min
Conversion Rate Optimization (CRO) for B2B Websites
In the first episode of The Crux, David Oltean and Robbie Bolog of Climb Marketing introduce the podcast and discuss common issues with conversion rate optimization (CRO) for business-to-business webs...
11 Nov 201922min
