FreeWheel: Brands Finally Get The Benefits of CTV, But What's Next?
On this week's episode Stefanie Briec, FreeWheel's director, head of demand sales, says brands are finally on board with CTV but now the challenge is getting advertisers to understand targeting and me...
30 Mai 202226min
Inside Go Compare's Love/Hate Relationship With Top TV Mascot Gio Compario
The Drum's John McCarthy talks to Go Compare's director of brand and campaigns Paul Rogers to learn how the brand has evolved its famous mascot Gio Compario and turned around the figure from an omnipr...
23 Mai 202237min
Is TV ready for QR codes?
Undertone's CTV chief Todd Cohen sits down with reporter Hannah Bowler to talk all things QR codes and offers best practices for integrating QR codes into TV ad campaigns. Hosted on Acast. See acast.c...
16 Mai 202228min
Advertisers Have Questions for Netflix
This week we digest the introduction of ads on Netflix uncovering the multiple barriers that stand in its way. Hosted on Acast. See acast.com/privacy for more information.
9 Mai 202223min
What Does The Future Hold for Barb and TV Audience Measurement?
This week John McCarthy, media editor at The Drum talks to Justin Sampson, chief executive of Barb, about how the TV measurement business is future-proofing, having operated since 1981. The body was s...
3 Mai 202229min
Advertisers Demand CTV Ups its Measurement Game
The Drum assembled its industry-leading TV Advisory Panel feature for a frank discussion about CTV audience measurement. Media editor John McCarthy questioned GroupM’s Simon Thomas, 4A’s Ashwini Karan...
25 Apr 202226min
Roku On Streaming and the Upfronts
Ahead of May’s upfronts, reporter Hannah Bowler caught up with Roku’s agency partnership chief Kristina Shepard who declared 2022 as the first ‘true streaming’ upfronts and talked Roku originals after...
19 Apr 202223min
ITV on TV Advertising During Christmas World Cup
The 2022 World Cup might seem like a long way away but for TV planners, buyers, and the broadcasters it has been on their minds for quite some time as the biggest sporting event of the year clashes wi...
11 Apr 202226min
