The Financial Marketeer

The Financial Marketeer

An interview series exploring marketing, communication, customer experience and user experience in financial services.

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Episoder(24)

Digital Client Engagement: An Interview with Larry Black

Digital Client Engagement: An Interview with Larry Black

This week, Paul Wood speaks with Larry Black, a pioneer in financial services marketing, credited with creating one of the first examples of content marketing in the 90s, with Credit Suisse.

4 Des 202034min

Innovation & Bravery in Financial Marketing: An Interview with Simon Mott, CMO at TrackInsight

Innovation & Bravery in Financial Marketing: An Interview with Simon Mott, CMO at TrackInsight

I speak to Simon Mott, CMO at TrackInsight, discussing financial marketing. Simon has had a 20 year career in marketing and discusses how he plans to build his team at TrackInsight and why he thinks b...

19 Nov 202044min

From startup to spin-out - An interview with Tim Andrews, The ID Register

From startup to spin-out - An interview with Tim Andrews, The ID Register

In this episode, Paul Wood speaks to the founder of The ID Register, Tim Andrews. Tim talks about how he came up with the business idea, what it was like launching a company within a company and the c...

16 Okt 202040min

Marketing & Product Development in Pensions - Interview with Jasper Martens, PensionBee

Marketing & Product Development in Pensions - Interview with Jasper Martens, PensionBee

This week, Paul Wood speaks to Jasper Martens, Chief Marketing Officer at PensionBee. PensionBee is a growing fintech firm in the pensions market, providing UK consumers with a way to consolidate thei...

18 Sep 202038min

Communications at a Stock Exchange - Interview with Mark Oliphant, TISE

Communications at a Stock Exchange - Interview with Mark Oliphant, TISE

This week I speak brand, rebrand, marketing and communications with Mark Oliphant, Head of Communications at The International Stock Exchange (TISE).

28 Aug 202040min

UX in Banking - an interview with Peter Ramsey (Built for Mars)

UX in Banking - an interview with Peter Ramsey (Built for Mars)

In this interview, I speak with Peter Ramsey, the person behind the incredible study into UX in banking which saw Peter sign up as a customer with 12 different UK banks. His findings are fascinating!

17 Jul 202052min

Communications in Investments - an Interview with Annabel Brodie-Smith, The AIC

Communications in Investments - an Interview with Annabel Brodie-Smith, The AIC

The Financial Marketeer had the pleasure of speaking to Annabel Brodie-Smith recently. Annabel is the Communications Director at the Association of Investment Companies and has seen the industry chang...

3 Jul 202029min

UX & CX in Finance - Interview with Will Cookson, Fintech Battles & ANNA

UX & CX in Finance - Interview with Will Cookson, Fintech Battles & ANNA

In the first episode of our interview series, we speak to Will Cookson, an experienced designer working in the Fintech space. Will is the brain behind Fintech Battles, a website that pitches fintech f...

25 Jun 202026min

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