The Founding AE

The Founding AE

The Founding AE is a podcast about one of the toughest and most overlooked jobs in startups: the Founding Account Executive. Hosted by Justin Dorfman, Co-Founder & CEO of AssetMule (and a former Founding AE himself), the show dives deep with the first sales hires and early sales leaders at B2B SaaS and AI startups. Each 30-minute episode is a candid conversation from the trenches covering how they built pipeline from scratch, closed the first deals, partnered with founders, and scaled into new markets.

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Episoder(15)

EP 7 - From $9M to $100M ARR: What Typeform Taught About Product Led Sales

EP 7 - From $9M to $100M ARR: What Typeform Taught About Product Led Sales

UK-born, Spain-based David Jones went from guitarist and litigator to Founding AE. In this episode, David unpacks seven years riding Typeform’s PLG rocket (from ~$9M to ~$100M ARR), why he left to get...

20 Okt 202528min

EP 6 - Founding AE to Product Marketer — Selling SpaceTech vs SaaS

EP 6 - Founding AE to Product Marketer — Selling SpaceTech vs SaaS

Space is hard. Selling it might be harder. 🚀In this episode of The Founding AE, host Justin Dorfman sits down with Ben Kovacs (ex-Founding AE turned Product Marketer in SpaceTech) to compare go-to-ma...

13 Okt 202529min

EP 5 - From Teacher & Golf Pro to Founding AE: Curiosity, Cold Calls, and Building the Sales Engine

EP 5 - From Teacher & Golf Pro to Founding AE: Curiosity, Cold Calls, and Building the Sales Engine

What does it really take to be a Founding AE? In this episode, Justin Dorfman sits down with Ben Sklar (Founding AE, Pivotly) to unpack his winding path from school teacher & golf pro to tech sales, w...

4 Okt 202531min

EP 4 - How to Be a Startup’s First Sales Hire: Tools, Tactics & the Mental Game

EP 4 - How to Be a Startup’s First Sales Hire: Tools, Tactics & the Mental Game

What does it really take to be the first seller at a startup? In this episode of The Founding AE Pod, Justin Dorfman sits down with Mike Jank (Founding AE @ StackPack) to dig into the real playbook:- ...

29 Sep 202539min

EP 3 - From Founding AE to Biz Dev Lead: Selling Beyond Tech

EP 3 - From Founding AE to Biz Dev Lead: Selling Beyond Tech

On this episode of The Founding AE, host Justin Dorfman sits down with Justin Silsbee - fresh off a stint as a Founding AE and now leading Business Development at a drone light-show company - to unpac...

20 Sep 202529min

EP2 - From Enterprise Rep to Founding AE Building Pipeline, Proving ROI & Scaling AI Bots

EP2 - From Enterprise Rep to Founding AE Building Pipeline, Proving ROI & Scaling AI Bots

Meet Ross Miller, Founding Account Executive at TJM Labs, where AI “digital techs” run 24/7 to automate pharmacy workflows. Ross went from enterprise/strategic AE roles (e.g., scale-ups like monday.co...

16 Sep 202527min

EP1 - Builder’s Mindset: Thriving as a Founding AE

EP1 - Builder’s Mindset: Thriving as a Founding AE

Early-stage selling is a different sport. In this episode of The Founding AE, host Justin Dorman sits down with multi-time founding AE Sean Donnelly of CloneOps.ai (ex-restaurant tech & logistics) to ...

9 Sep 202522min

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