The Freak Show

The Freak Show

Welcome to The Freak Show, a podcast for the weirdos of the service-provider world ready to go all-in on their brand — brought to you by Eva Couto, Ringleader at Flying Colours Creative. Gather round & step right up as we turn your unique personality into your biggest brand asset, and celebrate the bold, quirky & unconventional.

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Episoder(57)

008. Your Step-By-Step Rebrand Plan

008. Your Step-By-Step Rebrand Plan

This is your full backstage pass to what actually happens in a rebrand. You probably already know that a rebrand is way more than just picking a new logo and colours. But what does the process really ...

25 Feb 202518min

007. How I’d Prepare For a Rebrand Before Touching Any Design

007. How I’d Prepare For a Rebrand Before Touching Any Design

If you think a rebrand starts with a new logo or trendy font, think again. Before you even touch design, there’s a whole lot of clarity work that needs to happen first. Otherwise, you’ll end up with a...

18 Feb 202520min

006. Why Playing It Safe Is The Biggest Risk Your Brand Can Take

006. Why Playing It Safe Is The Biggest Risk Your Brand Can Take

Today we’re talking about something that might feel counterintuitive but is so important: the biggest risk your brand can take isn’t being bold, it’s playing it safe.Ever find yourself softening your ...

11 Feb 202521min

005. Stop Overcomplicating Your Brand Strategy

005. Stop Overcomplicating Your Brand Strategy

Let’s talk about the word “strategy” and how it has become one of those overused, jargon-filled words that makes branding feel way more complicated than it needs to be. Truthfully, strategy is just a ...

4 Feb 202527min

004. The Real Reason You Hate Instagram

004. The Real Reason You Hate Instagram

Be honest — has Instagram ever made you want to throw your phone out the window? Whether your problem is the app crashing while you’re editing a reel, your stories glitching out, or feeling like you p...

28 Jan 202525min

003. 10 Truths They Don’t Tell You About Rebranding

003. 10 Truths They Don’t Tell You About Rebranding

We’re pulling back the curtain on rebranding with 10 truths no one tells you about the process. If you’ve ever thought a shiny new logo or fresh brand colours could solve all your business problems, t...

20 Jan 202520min

002. What If You’re Bored Of Your Own Brand?

002. What If You’re Bored Of Your Own Brand?

We’re diving into a feeling most of us know too well: boredom with our own brand. You know the late-night Canva binges, the urge to change everything, or the itch to start from scratch? Yeah, we’ve al...

20 Jan 202519min

001. Finding Your Show-Stopping Factor

001. Finding Your Show-Stopping Factor

It's finally here... The debut episode! I’m kicking things off with a deep dive into a question I get constantly: What if there’s nothing special about my brand?Listen, I know how easy it is to feel l...

20 Jan 202515min

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