Maison Francis Kurkdjian's Marc Chaya: 'We use marketing at the service of creativity'
Luxury fragrance brands have long relied on big celebrity brand ambassadors and traditional ad formats. Niche fragrance brands, however, are moving away from traditional strategies and finding major s...
1 Jun 202350min
Mother Science's Mike Einziger and Ann Marie Simpson-Einziger on their path from rock stars to beauty founders
Mike Einziger, the lead guitarist of the ’90s rock band Incubus, and his wife, science teacher-turned-rock violinist Ann Marie Simpson-Einziger, did not intend to start a beauty brand. Ann Marie Simp...
25 Mai 202349min
Marianna Hewitt of Summer Fridays: ‘Video is really what gets people to convert’
Influencer brands might be common now, but that wasn’t the case half a decade ago. One of the original Instagram influencers, Marianna Hewitt launched Summer Fridays with her co-founder Lauren Ireland...
18 Mai 202339min
CVS beauty merchandising vp Andrea Harrison on what’s behind its indie beauty influx
If you’ve been into a CVS lately, you’ve probably noticed that the term “drugstore beauty” doesn’t mean what it used to. Amid the conglomerate-owned giants like Maybelline and Covergirl, you can now f...
11 Mai 202350min
Hayley Williams and Brian O’Connor of Good Dye Young: hair color is ‘much more a fashion accessory than it’s ever been’
If you’ve noticed hair has been getting a lot more colorful in the past few years, you’re not alone. Pink, purple, blue or orange hair is no longer just for rebellious teens and rock stars. Hair dye b...
4 Mai 202351min
Molly Sims on developing YSE Beauty: 'I didn't want it to be another celebrity or influencer brand'
There are countless ways to launch a celebrity-founded skin-care brand nowadays. One can partner with an incubator (à la Peyton List and Pley Beauty), build a company within the framework of a larger ...
27 Apr 202346min
Wende Zomnir of Caliray and Urban Decay on sustainability messaging: ‘We don’t want it to be all gloom and doom’
When Wende Zomnir co-founded Urban Decay in 1996, there was no Instagram or TikTok, and Sephora was still two years out from entering the U.S. Fast forward to today, she wrapped up her tenure at Urban...
20 Apr 202337min
Cheekbone Beauty's Jenn Harper on launching a beauty brand with no experience
Launching Cheekbone Beauty in 2016 was a bit of a serendipitous moment for founder Jenn Harper. It all started in Jan. 2015 when she dreamed about "Native little girls with their brown little skin and...
13 Apr 202348min
