Deep Dive Into Contribution Margin and Why It's Important in Marketing
Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about:What contribution margin isThe three types of contribution margin and which one to track for eCommerceMethods for tracking contribution marginThe relationship between contribution margin and other KPIsConnect with Nathan Perdriau and Blue Sense Digital here:Blue Sense Digital website: https://www.bluesensedigital.com.au/Nathan on LinkedIn: / nathan-perdriau YouTube channel: / @bluesensedigital Podcast: / @blues-brothers-podcast Related videos:🔥 The Move to a One-Click World and How It’s Changing the Agency Space: • 🔥 The Move to a One-Click World and H... 0:00 Intro0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing1:55 What is contribution margin?5:33 How to start if you have a lot of products12:10 Methods for tracking contribution margin<a href="https://www.youtube.com/watch?v=kI_9v_q2BLM&t=796s"...
17 Jul 202418min
How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 2
John Moran shares why he trusts Edgemesh and how he uses it to optimize Google Ads performance. He walks us through how he uses leading indicators to check what’s happening to the account, how the tool can help you with budget allocation for future growth and scalability, and more. Listen to this episode to learn more about Edgemesh and how you can use it for your Google Ads success.Watch Part 1 here: 🚀 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1: • 🚀 How to Use Edgemesh to Analyze and ... Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services0:00 Intro 0:26 🚀 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 24:08 Using leading indicators👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
15 Jul 20247min
Unlocking Google Ads Success: The Journey to Doubling Revenue - Descript
John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 💸 Google Ads Problem: Low Sales Volume of Luxury Products: • 💸 Google Ads Problem: Low Sales Volum... 0:00 Intro0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts6:50 Decline in new customers 13:27 Strategies recommended by John👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
13 Jul 20249min
How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1
In this two-part series, John Moran shares how he uses Edgemesh to optimize Google Ads performance. He walks us through what metrics to look at, how he analyzes those metrics to determine which products are performing the best or worst, and more. Listen to this episode to learn how to use Edgemesh to make informed decisions to improve your campaign performance.Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-servicesRelated videos:💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns: • 💣 Using Only Target ROAS Bidding for ... 💰 Consistent Profits for Over 15 Months Using the Facebook Matrix Method: • 💰 Consistent Profits for Over 15 Mont... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 0:00 Intro0:23 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 14:19 Metrics to analyze on Edgemesh👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
11 Jul 20246min
Why Your Performance Max + Meta Ads Are Not Working
John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: • 🚀 Measuring Ad Success: Key Business ... 💸 Google Ads Problem: Low Sales Volume of Luxury Products: • 💸 Google Ads Problem: Low Sales Volum... 0:00 Intro0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts6:50 Decline in new customers 13:27 Strategies recommended by John👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
9 Jul 202412min
Maximizing Google Ads in Your Customer Journey to Boost Sales
As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned what our client thought was going to be an eCommerce-focused campaign into a lead generation-focused campaign. Listen to this episode as Carmen Lee, our Senior Client Manager, explains why the team came up with strategy and how it was beneficial for the client.0:00 Intro0:20 🔥 Maximizing Google Ads in Your Customer Journey to Boost Sales3:19 Smart Campaigns & Dynamic Search Ads5:42 Competitor CampaignsLearn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services Related videos:💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up: • 💣 Google Ads Lead Generation Problems... 🤝 What We've Learned About Effective Client Management: • 🤝 What We've Learned About Effective ... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: <a...
7 Jul 20247min
Using Only Target ROAS Bidding for Standard Shopping Campaigns
John Moran shares his strategy of using Target ROAS bidding exclusively for Standard Shopping campaigns. He explains how he does this, how to use it with new accounts, his confidence in applying tROAS, and more. Guide to Google Ads Bidding Strategies: • Guide to Google Ads Bidding Strategies Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services0:00 Intro0:09 Using only Target ROAS Bidding for Standard Shopping Campaigns3:58 Discussion on market competition, brand protection, and adjusting bidding strategies accordingly10:20 Confidence in applying tROAS 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: <a...
5 Jul 202410min
Mastering Key Business Metrics to Boost Revenue
Joshua Rugg, one of our amazing account managers, shares the business metrics you should pay attention to to boost your revenue. He represents this through a chicken laying golden eggs, the chicken representing your business, and the eggs symbolizing revenue. He emphasizes the importance of a more holistic approach to what and how to feed your chicken so it lays more golden eggs. Listen to this episode to learn more.Related videos: What Is Your ROAS.... Really? • What Is Your ROAS.... Really? 🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success: • 🤯 How to Measure Success in Google Ad... 📉 ROAS Is Shrinking: Here’s What to Do About It: • 📉 ROAS Is Shrinking: Here’s What to D... 💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): • 💣 The Secret to Google Ads Success: M... 💣 FREE Media Efficiency Ratio (MER) Tracking Sheet: • 💣 FREE Media Efficiency Ratio (MER) T... 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: <a...
3 Jul 20247min
